Antecedents and Outcomes of Information Privacy Concerns in the Saudi Arabia Social Networking Context

Abstract

Online information privacy has become a developing social worry that may hinder individuals' social site associations. The motivation behind this investigation is to dissect the effect of an err toward privacy and the social presence of a website on a person's privacy concerns about the website. Data were collected from 650 respondents in Saudi Arabia. The findings indicate a significance influence of informativness, social presence, utility of website, perceived severity, and self-efficacy on website-specific privacy concerns. Furthermore, privacy concerns have a significant influence on behavioural intentions. This study also extends the information privacy literature through the analysis of the drivers and outcomes of online privacy concerns in the social network context.