“…Strategic flexibility is argued to be a core capability underpinning the success of today's organizations, and researchers are seeking to identify key areas where strategic flexibility needs to be developed and maintained within the firm (e.g. Cadogan, Sundqvist, Puumalainen, & Salminen, 2012;Dai, Goodale, Byun, & Ding, 2018;Grewal & Tansuhaj, 2001;Han, Sung, & Shim 2014). In dynamic contemporary business environments, sales units are faced with heightened variation and diversity in customer demands and competitor activity that require greater levels of internal collaboration and flexibility in sales unit resources and procedures (e.g.…”