“…Conducting green innovation to reduce the negative influences on natural environment has been deemed as an important source of competitive advantage (Dangelico, Pujari, & Pontrandolfo, ; Gerstlberger, Præst Knudsen, & Stampe, ; Huang & Li, ). Existing literature suggested that both the institutional and market pressures have forced firms to attempt to implement green innovation (Chen, Yi, Zhang, & Li, ; Lee, Kim, & Kim, ; Taoketao, Feng, Song, & Nie, ). Although much of the previous research has focused on the performance consequences of green innovation (e.g., Huang & Li, ; Tang, Walsh, Lerner, Fitza, & Li, ), how green innovation performance is influenced by green customer and supplier integration is still unclear.…”