Antecedents of Consumers’ Purchase Intention towards Organic Food: Integration of Theory of Planned Behavior and Protection Motivation Theory

Pang, Suk Min; Tan, Booi Chen; Lau, Teck-Chai

doi:10.3390/su13095218

Cited by 88 publications

(74 citation statements)

References 61 publications

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“…The survey instruments include TPB variables which are attitude toward organic food purchase (ATT), perceived behavioral control (PBC), intention to purchase organic food (INT). The measurement scales of ATT (3 items), PBC (3 items), and INT (3 items) were adopted and modified from the studies of Pang et al (2021) [58], Chakrabarti (2010) [17], and Kaiser (2006) [55].…”

Section: Measurementsmentioning

confidence: 99%

Integrating the Theory of Planned Behavior and the Norm Activation Model to Investigate Organic Food Purchase Intention: Evidence from Vietnam

Le¹,

Nguyen

2022

Sustainability

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Ample research has been conducted in the organic food market and researchers have investigated factors affecting the purchase behavior of consumers in many countries. However, the studies on organic food that integrate the Theory of Planned Behavior (TPB) and Norm Activation Model (NAM) in a transition country like Vietnam are limited. Thus, the purpose of this study is to investigate factors affecting the organic food purchase intention in the Vietnamese context. We combined the TPB and the NAM to propose an integrated research framework with attitude and personal norms as two mediators. Through a self-administered questionnaire survey, we collected 611 valid responses from the three biggest cities in Vietnam. Data were put into SPSS 22.0 and SmartPLS 3.0 for analysis. The structural equation modeling (SEM) technique was employed to test both direct and indirect relationships among factors of TPB and NAM in the research model. Our findings indicated that attitude plays the most critical role in explaining the organic food purchase intention of Vietnamese consumers, followed by social norms and personal norms. Notably, attitude also remarkably mediated the impact of environmental awareness and knowledge of organic food on purchase intention. Meanwhile, personal norms played the mediating role in the NAM that intervene the connection between social norms and purchase intention. Based on our analysis, we suggested policymakers, manufacturers, marketers, and sellers of organic food change their actions for the growth of the organic food market in Vietnam.

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Section: Measurementsmentioning

confidence: 99%

Integrating the Theory of Planned Behavior and the Norm Activation Model to Investigate Organic Food Purchase Intention: Evidence from Vietnam

Le¹,

Nguyen

2022

Sustainability

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“…The theory of planned behaviour (TPB) [17,18] is a well-known and supported framework to explain and predict the consumption of organic food [19][20][21][22][23]. Several previous studies have indicated that the three core components of human behaviour proposed by the TPB framework, namely, attitude [24][25][26], subjective norms [24,[27][28][29], and perceived behavioural control [30,31], altogether lead to the formation of organic food purchasing intention.…”

Section: Theory Of Planned Behaviourmentioning

confidence: 99%

Intake of Animal-Based Foods and Consumer Behaviour towards Organic Food: The Case of Nepal

Budhathoki

Pandey

2021

Sustainability

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This study aims to segment Nepalese consumers based on the frequency of animal-based food intake and thereby the determinants of organic food purchasing behaviour to suggest possible marketing strategies for organic food suppliers. A face-to-face survey was conducted among Nepalese consumers (n = 527), underpinned by the theoretical framework, ‘theory of planned behaviour (TPB)’, and extended to include: knowledge, environmental concerns, health-consciousness, and background factors (socio-demographic and lifestyle characteristics). Three segments of consumer types were identified by employing k-means segmentation: All Low (n = 113), High Dairy (n = 246), and High Dairy and Meat (n = 168). A covariance-based structural equation modelling (CB-SEM) analysis indicated that perceived behavioural control (β = 0.438, p < 0.001) was the main predictor of organic food purchasing intention, followed by attitude (β = 0.302, p < 0.001), subjective norms (β = 0.300, p < 0.001), knowledge (β = 0.211, p < 0.001), and environmental concerns (β = 0.208, p < 0.001). Health-consciousness (β = −0.034, p = 0.374) showed no significant impact on organic food purchasing intention. Organic food purchasing intention had a strong positive impact on organic food purchasing behaviour. Socio-demographic and lifestyle characteristics were found to impact behavioural intention indirectly by their effects on attitude, subjective norms, perceived behavioural control, knowledge, and environmental concern. Income also had a direct impact on organic food purchasing behaviour. Further, consumers with a low intake of animal-based foods held positive attitudes towards organic food and had higher environmental concerns. The findings can be used to inform organic food producers and targeted marketing campaigns towards promoting organic food purchasing behaviour in Nepal and similar countries.

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“…Interventions that use theory to develop healthy behaviors provide a valuable framework for accumulating evidence and may provide greater changes in health-related behavior (Prestwich et al, 2015).…”

mentioning

confidence: 99%

Factors affecting Pakistani young adults’ intentions to uptake COVID‐19 vaccination: An extension of the theory of planned behavior

et al. 2021

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Introduction: Aside from personal beliefs, young adults' intention to uptake the COVID-19 vaccine can be influenced by their fear of COVID-19 and perceived infectability of COVID-19. The present study incorporated fear of COVID-19 and perceived infectability with the theory of planned behavior (TPB) to form an expanded TPB to analyze factors affecting Pakistani young adults' intentions to uptake the COVID-vaccine in Pakistan. Methods: A cross-sectional study was conducted and recruited participants from Pakistani social media users. The proposed extended TPB model was examined by using structural equation modeling. Results: A total of 1034 individuals replied to the survey. The three factors of the original theory of planned behavior and the fear of COVID-19 were positively related to their intention to uptake COVID-19 vaccination (r = 0.25-0.66). Moreover, the perceived infectability positively influenced the three theories of planned behavioral factors and the fear of COVID-19 (r = 0.27-0.60), also affecting the participants' intentions to uptake COVID-19 vaccination.

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Antecedents of Consumers’ Purchase Intention towards Organic Food: Integration of Theory of Planned Behavior and Protection Motivation Theory

Cited by 88 publications

References 61 publications

Integrating the Theory of Planned Behavior and the Norm Activation Model to Investigate Organic Food Purchase Intention: Evidence from Vietnam

Integrating the Theory of Planned Behavior and the Norm Activation Model to Investigate Organic Food Purchase Intention: Evidence from Vietnam

Intake of Animal-Based Foods and Consumer Behaviour towards Organic Food: The Case of Nepal

Factors affecting Pakistani young adults’ intentions to uptake COVID‐19 vaccination: An extension of the theory of planned behavior

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