2015
DOI: 10.4018/ijsita.2015010103
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Antecedents of Customer Satisfaction Affecting Broadband Loyalty

Abstract: Many customer satisfaction studies in the service industry use SERVQUAL, an instrument developed by Parasuraman, Zeithaml, and Berry (1998). Similarly, many studies on customer loyalty use the Net Promoter System™ (NPS®) developed by Reichheld (2003). Even though researchers acknowledge a relationship between satisfaction and loyalty, there is currently no empirical evidence demonstrating such relationship using SERVQUAL and NPS. In that regard, this study analyzed the antecedents of satisfaction measured by S… Show more

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Cited by 4 publications
(4 citation statements)
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“…As such, the proportion of males was 48.8%, while that of females was 51.2%. This demographic breakdown is like that of a recent study by Lartey et al (2015) that had a sample with 44.2% of males and 55.8% of females, suggesting that the random sampling of this study produced the expected proportions of males and females. Table 1 represents the demographic breakdown of participants by gender.…”
Section: Demographic Description Of the Samplesupporting
confidence: 76%
“…As such, the proportion of males was 48.8%, while that of females was 51.2%. This demographic breakdown is like that of a recent study by Lartey et al (2015) that had a sample with 44.2% of males and 55.8% of females, suggesting that the random sampling of this study produced the expected proportions of males and females. Table 1 represents the demographic breakdown of participants by gender.…”
Section: Demographic Description Of the Samplesupporting
confidence: 76%
“…Based on the preceding, this sample size was deemed acceptable for a CFA. [60]. Because the goal in doing CFA is not to optimize the model but to confirm the underlying structure, even though most indices did not fit well, the χ 2 /df was deemed acceptable to consider that the model fitted the data for this study.…”
Section: Confirmatory Factor Analysismentioning
confidence: 99%
“…We used Reichheld's 11-point Likert scale for NPS measurements to survey digital bank customers (Reichheld, 2003). Previous banking studies (Howard et al, 2015;Kato et al, 2023) have used Likert-scale scales ranging from 1 to 7 along with an 11-point NPS scale. The NPS and customer demographic items were the only items that were not determined on a seven-point Likert scale.…”
Section: Research Methodology 51 Methods and Data Collectionmentioning
confidence: 99%