“…Weidemann and Anderson (1985) refer this item as a behavioural dimension, where satisfied individuals will have the intention to recommend a place to another. Authors argued that this recommendation behaviour is more effective than using advertisement for publicising products or services (Ozaki, 2003;Song and Yan, 2006;Zamzuri et al, 2008). Similarly, Parasuraman et al (1985Parasuraman et al ( , 1991, Stauss and Neuhaus (1997) and Pizam and Ellis (1999) stress that when a customer has a good experience with the products (e.g.…”