Antecedents of Environmental Buying Behavior: Case of the Jordanian Market

Al-otoum, Firas Jamil; Nimri, Rawan

doi:10.5539/ijbm.v10n9p240

Cited by 9 publications

(7 citation statements)

References 27 publications

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“…Many studies have shown that green product purchasing is positively correlated with purchasers' income [85,86]. People who earn high incomes show deeper concern for the environment and buy more green products [87].…”

Section: Personal Financial Situationmentioning

confidence: 99%

Green Purchase Behavior: The Effectiveness of Sociodemographic Variables for Explaining Green Purchases in Emerging Market

2020

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Environmental degradation is a serious problem in modern civilization as it causes changes in consumer behavior towards ecologically responsible purchasing. In order to understand the green product purchasing decision process, an extensive literature review on green purchasing behavior was conducted. The current study is an exploratory research and the purpose of this paper was to investigate how sociodemographic factors explain consumers’ green purchase behavior. The differences between gender, age, education level, personal financial situation, and the number of children in the family were examined. To achieve the goal, we conducted a survey among 650 Polish consumers. Our findings suggest that all of the above-mentioned sociodemographic variables have an impact on awareness and purchasing behavior towards green products. Moreover, the results show that female consumers have more positive attitudes towards purchasing green products, than male consumers. Young consumers are skeptical about green products. A positive relationship was established between education and the acknowledgement of the dominance of one’s own needs over the needs of the environment. The better the personal financial situation, the more people expressed their intention to buy green products. The paper shows the implications for marketing. In addition, our exploratory research shows future research directions based on findings from the point of view of green consumer behavior. The study is an in-depth analysis of the factors determining green purchasing behavior. It contributes to the current literature by strengthening the existing knowledge about the factors influencing green purchase behavior in developing countries.

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Section: Personal Financial Situationmentioning

confidence: 99%

Green Purchase Behavior: The Effectiveness of Sociodemographic Variables for Explaining Green Purchases in Emerging Market

2020

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“…Few of all the previous studies have examined countries in the Gulf area (Elsantil & Abo Hamza, 2019). The need for more wellgrounded research to understand green purchasing behavior has been highlighted (Al-Otoum & Nimri, 2015;Dagher & Itani, 2014).…”

Section: Theoretical Foundation and Modelmentioning

confidence: 99%

Antecedents of Green Purchasing Behavior in the Arabic Gulf

Elsantil

2021

Social Marketing Quarterly

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Background: Despite consumers appearing to assign great importance to green purchasing and expecting companies to produce their goods in an environmentally friendly way, they do not always exhibit this positive attitude while making purchases. Focus: This paper aims to discuss the extent to which green purchasing behavior in the Arabic Gulf is affected by individuals’ perceived environmental attitudes, concern, perceived seriousness of environmental problems, perceived environmental responsibility, perceived self-identity in environmental protection, perceived social context in environmental protection, as well as demographics. Methods: The study adopted a quantitative research approach using a survey questionnaire on a sample of 324 individuals residing in different Arab countries in the Gulf area. A 5-point Likert scale was used. Path analysis was conducted to test and evaluate the hypothesized relationships among constructs. Results: The study found importantly, by using multiple regression analyses, that consumers’ environmental concern, self-identity in environmental protection, and social context in environmental protection are significant predictors of green purchasing behavior and can predict 38.9% of green purchasing behavior. Among demographic factors, gender showed a significant effect on green purchasing behavior. Importance to Social Marketing Field: The present study enhances the social marketing literature through the understanding of green purchasing behaviors from a perspective of non-Western countries. Recommendation for Research or Practice: This paper has significant managerial implications. The findings could help marketers and government in formulating strategies that encourage green purchasing behavior in the Arabic Gulf. Limitations: Although the current study shed some light on green purchasing behaviors in the Arabic Gulf, it did not focus on a particular type of green product; rather, it looked at green purchasing behavior in general.

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“…It has been defined as a learned predisposition to respond consistently in a favourable or unfavourable manner with respect to a given object (Fishbein and Ajzen, 1975, p. 6). Researchers have found evidence in support of attitude as the best predictor of buying intention (Alam and Sayuti, 2011;Al-Otoum and Nimri, 2015;Hussain et al, 2016;Azam, 2016, Ozturk, et al, 2015) but not without some exceptions (Omar et al, 2012). In many studies, the relevance of attitude has varied from weakest to strongest, in comparison to social norms and PBC, in predicting purchase behaviour (Afendi et al, 2014;Hall and Sevim, 2016;Khalek and Ismail, 2015;Lada et al, 2009;Mukhtar and Butt, 2012).…”

Section: Attitude and Intentionmentioning

confidence: 99%

Role of halal literacy and religiosity in buying intention of halal branded food products in India

Khan¹,

Arafat

Azam

2020

JIMA

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Purpose This study aims to investigate the influence of religiosity (intrinsic and extrinsic) and halal literacy on the intention of Muslim consumers to purchase halal branded food products in India. An extended version of the theory of planned behaviour (TPB) was used as a framework. Apart from religiosity and halal literacy, the influence of attitude, social norms and perceived behavioural control of halal on buying intention were also tested. Design/methodology/approach The study uses a survey design. The data were collected from 350 individual respondents, using a closed-ended, structured questionnaire. The quality of the measurement model has been assessed through reliability testing, factor loading, average variance extracted and Fornell-Larcker criterion. The test of hypotheses was conducted by performing the partial least square structural equation modelling. Findings The result of hypotheses testing shows that both intrinsic and extrinsic types of religiosities did not have a direct influence on buying intention. However, religiosity (extrinsic and intrinsic) and halal literacy have significant relationships with most of the antecedents of the intention of the TPB. In addition, both kinds of religiosities (extrinsic and intrinsic) and halal literacy had a significant indirect effect (through TPB antecedents) on buying intention. Originality/value Muslim population in India is one of the largest in the world, yet there is a lack of popular halal branded food products in the market. Nevertheless, few researchers have attempted to study the consumer behaviour of the Muslim population for halal products in India. A large amount of research work on halal food behaviour is from countries such as Malaysia and Indonesia, where the Muslim population is in the majority and halal brands are already popular. Further, this paper studies the impact of dimensions of religiosity, which has been overlooked by researchers studying the halal food purchasing behaviour. The study also explores the impact of halal literacy, an understudied construct in halal marketing literature. The present study is amongst the earliest empirical research based on Muslim consumers in India on the topic of halal branded food products.

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Antecedents of Environmental Buying Behavior: Case of the Jordanian Market

Cited by 9 publications

References 27 publications

Green Purchase Behavior: The Effectiveness of Sociodemographic Variables for Explaining Green Purchases in Emerging Market

Green Purchase Behavior: The Effectiveness of Sociodemographic Variables for Explaining Green Purchases in Emerging Market

Antecedents of Green Purchasing Behavior in the Arabic Gulf

Role of halal literacy and religiosity in buying intention of halal branded food products in India

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