Antecedents of Facebook Updates, and the Role of Personality of Facebook Users in Sri Lanka

Abstract

This study is to prove the impact of different motives in updating Facebook status and role of personality in Facebook updates. Therefore, the study is focus to identify the impact of motive namely validation, communication and self-expression on Facebook status updates while it is examining the moderation effect of individual personality on original relationship. As study is based on the Facebook users, population of the study consist of all Facebook users and based on the convenience sampling method researchers have selected 252 Facebook users in Sri Lanka as the sample of the study. Data were collected from the sample using a researcher developed questionnaire. In order to prove hypotheses and make inferences, regression analysis was employed in the study. Moreover, regression analysis proved that there is an impact from validation, communication and self-expression on Facebook status updates. Further, the relationship between validation, communication and self-expression with Facebook status update is moderated by the extraversion and openness to experience. Based on the inferences of the study, it can be concluded that validation, communication and selfexpression act as motives to update Facebook status and the intensity of that motives depend on the personality of an individual.