Antecedents of Gastronomy Destination Brand Equity: An Examination of Gastronomy Experience, Motivation, and Destination Satisfaction

Abstract

This paper aims to test the relationships among gastronomic experience, motivation, destination satisfaction, and gastronomy destination brand equity. Data (n:600) was gathered from domestic visitors visiting Gaziantep in March, April to May 2018. Scale development to measure gastronomy experiences and scale adaptation process of destination brand equity were carried out. The relationships among the variables were examined with structural equation modeling. According to the findings, except H5 and H8, all hypotheses are significant in the research model. At the end of the study, significant theoretical and managerial implications were provided for the tourism providers and destination marketers, and managers.

Exploring the dimensions of traditional breakfast experience: A netnography study

“…The phenomenon of tourism is undergoing significant changes as we enter the era of the experience economy. Offering the experiential aspect of touristic products provides tourism practitioners with significant advantages in increasing destination image, gaining competitiveness, and providing tourists with unforgettable and memorable experiences (Kodaş & Özel, 2022).…”

“…Due to its importance for service providers and destination marketers, local food is an essential element of the tourism experience, even if it is considered a peak or supporting experience (Quan & Wang, 2004). Besides these papers, local food has been seen as an important antecedent of some variables such as satisfaction, destination brand equity components, and behavioural intentions (recommendation, revisit intentions) in many studies (Adongo Anuga, & Dayour, 2015;Hendijani, 2016;Kodaş, & Özel, 2022).…”

Does tourism experience matter in cultural tourism destinations? Predicting future tourist behavior

“…Some research on tourism experiences focuses more on tourism memories in general, while the number of studies on cultural tourism is still limited (Seyfi et al, 2020;Zare, 2019). Most of the empirical evidences on tourism experience are carried out in contexts such as sport and wellness tourism (Sharma & Nayak, 2018), nature-based tourism (Hapsari, 2018;Hasan & Neela, 2022), culinary and gastronomy (Kodaş & Özel, 2022), city and rural tourism (Kastenholz et al, 2018). A bibliometric study conducted by Strandberg et al (2018) also indicates that cultural topics have represented a mere 2.7% of research in the field of tourism in the past decade.…”