Antecedents of level of social media use: exploring the mediating effect of usefulness, attitude and satisfaction

Hussein, Rania; Mohamed, Hassan; Kais, Amr

doi:10.1080/13527266.2021.1936125

Cited by 22 publications

(13 citation statements)

References 62 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…While cognitive reactions (e.g., satisfaction) require beliefs, thoughts, and perceptions when interacting with the impulse purchase triggers (Chan et al 2017 ), perceived enjoyment focuses on individuals’ hedonic motivation in which they have to indicate whether they are having fun or pleasure when using E-wallet (Lew et al 2020 ). Comparable with prior studies (Ashfaq et al 2019 ; Hsiao et al 2016 ; Rouibah et al 2021 ; Do et al 2020 ; Hussein et al 2021 ), this research adopts both satisfaction (cognitive reaction) and perceived enjoyment (affective reaction) of using mobile payment system such as an E-wallet.…”

Section: Relationship Between Satisfaction Perceived Enjoyment and Im...mentioning

confidence: 99%

“…Satisfaction is defined as “the psychological or emotional state resulting from a cognitive assessment of the gap between the expectations and the actual performance of an information system” (Natarajan et al 2018 , p. 83). Satisfaction is measured based on how successful the collaboration between specific information systems and the end-users is, indicating the extent to which the system users believe the systems have fulfilled their expected needs (Hussein et al 2021 ). When the users are satisfied with the user experiences, they will remain interested and continue to use the mobile payment system (Chen et al 2019a , b ).…”

Section: Relationship Between Satisfaction Perceived Enjoyment and Im...mentioning

confidence: 99%

See 1 more Smart Citation

Do E-wallets trigger impulse purchases? An analysis of Malaysian Gen-Y and Gen-Z consumers

2022

View full text Add to dashboard Cite

This study investigates the factors influencing Generation Y and Z’s satisfaction and perceived enjoyment of using E-wallet. This paper further assesses whether consumers perceived enjoyment and satisfaction with using E-wallet would significantly affect their impulsive buying behavior. PLS-SEM was conducted based on 201 valid responses from active E-wallet users collected through an online survey. The results revealed that perceived interactivity and subjective norm positively influenced perceived enjoyment and satisfaction with using E-wallet, respectively. Perceived risk had no significant impact on perceived enjoyment and satisfaction with E-wallet, whereas visual appeal positively influenced perceived enjoyment but not satisfaction. Moreover, this study found that perceived enjoyment of using an E-wallet positively affected impulse buying while satisfaction with E-wallet had no significant relationship with impulse buying. Implications and recommendations for future research are discussed in this paper.

show abstract

Section: Relationship Between Satisfaction Perceived Enjoyment and Im...mentioning

confidence: 99%

Section: Relationship Between Satisfaction Perceived Enjoyment and Im...mentioning

confidence: 99%

Do E-wallets trigger impulse purchases? An analysis of Malaysian Gen-Y and Gen-Z consumers

2022

View full text Add to dashboard Cite

show abstract

“…(Hair et al 2017). Moreover, PLS-SEM is receiving more implementation and recognition in marketing communications research (e.g., Mahmoud et al 2021d;Belanche, Flavián, and Pérez-Rueda 2020;Hussein, Mohamed, and Kais 2021;Pisicchio and Toaldo 2020;Sarstedt et al 2020;Zolkepli, Mukhiar, and Tan 2020). We test our hypotheses by running a path analysis and multigroup analysis (MGA).…”

Section: Resultsmentioning

confidence: 99%

Pandemic pains to Instagram gains! COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa: Tech-native vs non-native generations

Mahmoud

Ball

Rubin

et al. 2021

Journal of Marketing Communications

View full text Add to dashboard Cite

This study represents a novel attempt to investigate the cascading effects of COVID-19 perceptions onto behavioural patterns towards fashion brands on Instagram and across two generations technative vs tech non-native) in a Sub-Saharan African context. We drew our study on a sample of 338 Instagram users that experienced fashion brands on Instagram in two Sub-Saharan African countries: Uganda and Nigeria. We used partial least square structural equation modelling (PLS-SEM) to test the hypothetical model. We found that COVID-19 perception positively predicted enjoyment and usefulness, leading to more satisfaction with fashion brand accounts on Instagram and hence greater intention to follow and recommend those accounts. Finally, running a multigroup analysis (MGA), we found the effects of COVID-19 perceptions pronounced into both intentions to follow and intention to recommend via the sequence of mediators: enjoyment and satisfaction were only valid amongst the tech-native generational cohort. Our research suggested a new generational categorisation based on technology nativity -offering a new direction of generational studies in digital marketing communications.

show abstract

“…Moreover, perceived usefulness has a positive effect on the attitude and intention to use. In Hussein et al (2021) and Islami et al (2021), perceived usefulness also has a positive impact on user attitude. In addition, the results revealed that facilitating conditions have a positive and significant impact on use of social media and use of social media for news, which is in line with the results of König and Grippenkoven (2020).…”

Section: Discussionmentioning

confidence: 99%

“…In a study by Hsu et al (2014), the perceived ease of use has a positive effect on the attitude of users and perceived usefulness. Hussein et al (2021) and Islami et al (2021) show that perceived usefulness has a positive effect on users' attitude. Moreover, facilitating conditions have a positive impact on the intention to use (König and Grippenkoven, 2020).…”

Section: Literature Reviewmentioning

confidence: 99%

Impact of Social Media Application Qualities on Using Them for Daily News

Farhadi¹,

Maroosi²

2022

AIP

View full text Add to dashboard Cite

A model is introduced to investigate the effect of social media application qualities on the using of these applications for daily news. A standard questionnaire was designed and distributed among randomly selected social media users in the city of Neyshabur in Iran. The content of the questionnaire was validated by experts and its reliability verified using Cronbach's alpha. Random sampling was used identify participants. The SmartPLS software was used to investigate the research findings. Structural equation modelling is used for data analysis. The results show that the factors of system quality, information quality, service quality and personalization of applications affect their perceived usefulness. System quality and service quality affect the perceived ease of use of applications. However, information quality does not affect perceived ease of use. Also, the results show that perceived usefulness has a greater effect (with a path coefficient of 45%) on the attitude in respect of perceived ease of use (path coefficient of 26%). Personalization has the most positive impact on perceived usefulness and service quality has a great impact on perceived ease of use. Facilitating conditions have a positive impact on the use of social media and their use for news. Furthermore, the results show that the factors that affect the use of applications in Telegram are better than those in Viber. These findings justify why Iranian people migrate from Viber to Telegram as their social media application.

show abstract

Antecedents of level of social media use: exploring the mediating effect of usefulness, attitude and satisfaction

Cited by 22 publications

References 62 publications

Do E-wallets trigger impulse purchases? An analysis of Malaysian Gen-Y and Gen-Z consumers

Do E-wallets trigger impulse purchases? An analysis of Malaysian Gen-Y and Gen-Z consumers

Pandemic pains to Instagram gains! COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa: Tech-native vs non-native generations

Impact of Social Media Application Qualities on Using Them for Daily News

Contact Info

Product

Resources

About