Antecedents of Online Information Adoption Behavior: An Empirical Study in Tourism Using Online Travel Agent Services

Abstract

In the past few years, technology has generated a new business paradigm shift (Buhalis & Law 2008). E-commerce has affected the position of traditional travel agencies and created a new platform called Online Travel Agent (OTA). According to Sudyasjayanti & Setiobudi (2018), the activity of OTA as a branch of e-commerce has started to become popular these days. With the fast development of ecommerce, communication, and information exchange via cyberspace are also growing rapidly over time, creating a fast pace in business practices for companies in order to survive the competition. Amaro & Duarte (2013) argued that these technology developments also changed tourists' behavior into a more digitalized way. With the ease of access, potential consumers will be able to search, view, and create a purchase for the travel goods and services quickly (Law et al. 2001).E-commerce, as part of the digitalization, is defined as the process of exchanging products and services through the internet (Bairagi 2011). One of the most developing and eminent businesses in the world of e-commerce is tourism and travel services. Tourism itself is reputed as the world's most enor-mous industry. It is so huge and able to create revenue support in a significant amount for a country (Farkhondehzadeh et al. 2013). As revenue is significant, competition is also high. Places are competing not only among countries but also with their neighboring and other regions (Roostika 2019).With a massive amount of information flows on the internet, the credibility of that e-WOM information is also essential as the trends of business digitalization have risen significantly. The credentials and credibility of information regarding touristic products are seen as highly critical and vital, as most consumers rely on the information on the internet before their purchasing intentions.Moreover, the consumer's trust issues are also taken into account. The risks and uncertainties became the most significant problems. Meanwhile, many people tend to exchange information and read reviews of a particular product on the internet (Bataineh 2015). With such a condition, the extent of argument quality and information usefulness became necessary for the readers.Given all of the importance that has been explained above, this research focused on the e-WOM source credibility, consumer's perceived risk, argument quality, information usefulness, and consum-

Save the Trip to the Store: Sustainable Shopping, Electronic Word of Mouth on Instagram and the Impact on Cosmetic Purchase Intentions

“…This could be supported by Hussain et al's [93] research, as they reported that consumers use cues such as gender, age, comparable interests, and purchasing behaviour to determine source credibility; this would be much harder to determine via an online review site in comparison to Instagram, as a result of Instagram's profiling element. Some researchers argued the significance of some antecedents of source credibility (i.e., expertise and trustworthiness) [99][100][101]. However, this research found that all factors for source credibility loaded highly (see Figure A1), and, therefore, these discrepancies may be as a result of the sector investigated.…”