Antecedents of Purchase Intention at Starbucks in the Context of Covid-19 Pandemic

Shim, Jimin; Moon, Joonho; Myungkeun, Song; Lee, Won Seok

doi:10.3390/su13041758

Cited by 33 publications

(60 citation statements)

References 72 publications

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“…The perceived ease of use is also relevant to the online shopping experience, strongly associated with the purchase intention (Moslehpour et al 2018). In a study related to the purchase intention of a particular brand of coffee, it was possible to observe that the ease of App (software application) use positively affects the purchase intention in coffee services (Shim et al 2021).…”

Section: Perceived Ease Of Purchasementioning

confidence: 99%

“…It is imperative to understand the trend and impacts of the COVID-19 pandemic on consumer buying behavior (Addo et al 2020) and how to expand the understanding of the effect of COVID-19 on consumers and consumer crops (Kim 2020). There is a need for more studies on the effect of risk perception toward epidemics on consumer behavior and decision making (Shim et al 2021).…”

Section: Introductionmentioning

confidence: 99%

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Assessing the effects of COVID-19-related risk on online shopping behavior

et al. 2022

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In times of pandemic and social distancing, the risks tied to leaving home to make purchases can cause consumers to seek online means to perform such activities. In this sense, the study aims to analyze the influence of COVID-19 on online shopping behavior. For this, we apply a survey with 1052 Brazilian online consumers, with data analyzed via PLS-SEM. As main results, we observed that the perceived risk of being infected with COVID-19 when buying in person positively impacted the perceived usefulness and ease of purchase. However, it had no statistical influence on online shopping intent; perceived usefulness is positively related to online purchase intent; and perceived ease of investment has a significant positive association with perceived usefulness and online purchase intent. Online purchase intent positively affects online shopping. The research contributes to the literature by offering empirical results using TAM and COVID-19 as an external model variable.

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Section: Perceived Ease Of Purchasementioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Assessing the effects of COVID-19-related risk on online shopping behavior

et al. 2022

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“…Further, Konuk (2019) showed that food quality and price fairness are positively associated with revisit intention of an organic food restaurant. Shim et al (2021) also found that hygiene and quarantine have positive impacts on the purchase intention of caf e products. Kim (2017) explored the link between environmental CSR and customer intention, and showed that environmental CSR has a positive effect on purchase intention in the food business sector.…”

Section: Hypotheses Development and Research Modelmentioning

confidence: 89%

Coffee shop corporate social responsibility (CSR) and reuse intention using triple bottom line theory

Shim

Lee

Moon

et al. 2021

BFJ

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PurposeThe purpose of this study is to identify the attributes that statistically affect reason intention. The triple bottom line, a theoretical framework of corporate social responsibility (CSR) consisting of economic, social and environmental subdimensions, is used as the theoretical foundation.Design/methodology/approachIn this study, price fairness, quarantine and hygiene, and eco-friendliness represent economic, social and environmental CSR, respectively. Amazon Mechanical Turk is used for data collection. The valid number of observations is 474. Structural equation modeling is implemented to test the research hypotheses.FindingsThe results indicate that price fairness, quarantine and hygiene positively affect the reuse intention of coffee shops. However, eco-friendliness appears to be an attribute that does not significantly affect reuse intention.Originality/valueThis study theoretically contributes to the literature by demonstrating the explanatory power of triple bottom line theory for café customer intention.

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“…As COVID-19 is a stumbling block to sales growth in the coffee shop business in Korea, coffee shop operators are trying to minimize losses by focusing on quarantine [6]. Despite this, dozens of employees and customers at the Starbucks' Paju store in South Korea have been infected [7], which shows the importance of contactless service in the food service industry [4].…”

Section: Introductionmentioning

confidence: 99%

How Does Experiential Value toward Robot Barista Service Affect Emotions, Storytelling, and Behavioral Intention in the Context of COVID-19?

2022

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This study aims to examine the antecedents of storytelling and intention to a behavioral robot barista coffee shop (RBCS) by exploring experiential values and emotions. For the analysis, a set of hypotheses was developed and tested based on data collected from 300 customers who had visited a RBCS in South Korea. In the verification, the atmosphere showed the greatest influence on positive emotion, followed by consumer return on investment (CROI). These results mean that atmosphere, CROI, and escapism are important to induce positive emotion and behavioral intention for robot barista coffee shop. This is the first study to examine consumers’ experiential value regarding non-face-to-face robot service in the food service industry. This design is different from previous experiential value studies on human services in the hospitality industry. By integrating artificial intelligence and digital innovation into food service, this study broadens the scope of research in consumer behavior, making a significant theoretical contribution to the literature. Furthermore, this study proposes practical implications for sustainable coffee shop management in a COVID-19 environment.

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Antecedents of Purchase Intention at Starbucks in the Context of Covid-19 Pandemic

Cited by 33 publications

References 72 publications

Assessing the effects of COVID-19-related risk on online shopping behavior

Assessing the effects of COVID-19-related risk on online shopping behavior

Coffee shop corporate social responsibility (CSR) and reuse intention using triple bottom line theory

How Does Experiential Value toward Robot Barista Service Affect Emotions, Storytelling, and Behavioral Intention in the Context of COVID-19?

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