Antecedents of sustainable fashion apparel purchase behavior

Kautish, Pradeep; Khare, Arpita

doi:10.1108/jcm-04-2020-3733

Cited by 31 publications

(20 citation statements)

References 114 publications

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“…Even though green purchasing intention has been the focus of many researchers, Khare (2015) and Kautish and Khare (2022) stated that there is a lack of research on identity-related green purchasing behavior, where green self-identity can be accommodated through the social identification theory.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Thereafter, the effectiveness of adopting social media influencers to encourage customers to comply with green purchasing behavior is addressed through this paper. This contributes toward filling the lacuna in research regarding modern advertising methods for green products with the application of the source credibility model (SCM), as indicated by Kautish and Khare (2022) and Mehdikhani and Valmohammadi (2021). Also, the contradictory empirical findings on the significance of attractiveness, expertise and trustworthiness of social media influencers are addressed.…”

Section: Introductionmentioning

confidence: 98%

“…However, the existent literature on identity-based purchasing does not address differences in identities of consumers and their impact on green purchasing behaviors (Khare, 2015). Moreover, Kautish and Khare (2022) identified that there is a lack of studies that differentiate clearly between social and self-identities as well as a dearth of studies on the influence social media can have on green purchasing behaviors among specific consumer generations such as millennials and younger generations. The majority of empirical studies available on marketing practices for green products focuses on traditional advertising methods (Mehdikhani and Valmohammadi, 2021), even though social media influencers are a widespread modern marketing method (Kumar and Gupta, 2016;Kapoor et al, 2021;Upadhyay and Khemka, 2019).…”

Section: Introductionmentioning

confidence: 99%

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Impact of social media influencers' credibility on millennial consumers' green purchasing behavior: a concept paper on personal and social identities

Rodrigo,

Mendis

2023

MANM

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PurposeThe purpose of this paper is to provide the theoretical insights with regard to the green purchasing intention–behavior gap and the role played by social media influences in abating this gap. This paper takes into consideration a wider aspect with regard to the antecedents of behavioral intention through personal and social identities in place of the antecedents presented in the theory of planned behavior and social-identity theory. Furthermore, as the theories lack an explanation of how to reduce the intention–behavior gap, this paper also argues the source credibility model (SCM) in explaining the impact that social media influences can have on the behavioral gap.Design/methodology/approachHypothetical deductive method is proposed for this concept paper under the positivism research paradigm.FindingsNot applicable as this is a concept paper. However, the paper discusses the theoretical and managerial implications.Research limitations/implicationsThis is a concept paper. Yes this paper discusses the theoretical, managerial, and social/ecological implications.Practical implicationsThis paper highlights the relevance of consumers' personal and social identities when consumers make purchasing decisions regarding green products. How managers can make marketing strategies, based on credibility model, involving social media influences as product endorsers and ambassadors, as well as the policy makers to design products, earmark consumer behavior and to conduct marketing campaigns in time to come.Social implicationsAs to how policies can be designed and adopted for bio-based economies where sustainability and circularity are given priority and to increase the attention of businesses moving toward sustainable practices.Originality/valueOriginal thought developed based on research, theoretical and market gaps.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 98%

Section: Introductionmentioning

confidence: 99%

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Impact of social media influencers' credibility on millennial consumers' green purchasing behavior: a concept paper on personal and social identities

Rodrigo,

Mendis

2023

MANM

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“…UGC could promote advocacy, which manifests as a simple form of positive e-word of mouth or as proactive involvement in social media activities (Sweeney et al , 2020; Bhati and Verma, 2017). For example, Kautish and Khare (2022) noted that the widespread familiarity with sustainable fashion in social groups encourages consumers to spread favourable e-word of mouth, to show eco-literacy and to adopt global social identities.…”

Section: Conceptual Backgroundmentioning

confidence: 99%

Sustainability advocacy antecedents: how social media content influences sustainable behaviours among Generation Z

Confetto

Covucci

Addeo

et al. 2023

JCM

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Purpose The young members of Generation Z, who are hyperconnected and addicted to social media, are thought to be particularly sensitive to environmental and social concerns. This study aims to draw on a conceptual model that is based on the stimulus-organism-response paradigm. Exposure to sustainability content on social media is considered to be a stimulus that affects the development of sustainability advocacy among GenZers, who modify their lifestyles. Five hypotheses are developed and tested. The goal is to define the antecedents of sustainability advocacy. Design/methodology/approach A Web survey was distributed to 660 Italian members from Generation Z (aged between 14 and 25) to detect the frequencies of exposure to sustainability content on social media, sustainable habits, sustainable consumption behaviours and actions that are related to sustainability advocacy on social media. Correlation and multiple regression analyses were conducted to investigate the relationships between these factors. Findings The results show that exposure to sustainability content on social media affects both sustainable habits and sustainable consumption behaviour. These three factors influence the propensity to promote sustainability-related issues on social media and should, therefore, be considered to be antecedents of sustainability advocacy. Practical implications The study, which takes the social responsibilities of large companies into account, is conducive to understanding how brands can intervene in the soliciting processes of sustainability advocacy through social media to gain legitimacy and increase brand awareness. Originality/value This study is among the first to consider the use of social media for advocating sustainability among Generation Z, thus enriching academic research on this cohort.

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“…Behavioral intentions refer to stated likelihood of engaging in a specific behavior that future consumption behavior . Kautish and Khare (2022) define behavioral intentions as the attitudinal components that positively affirm individuals' likelihood of performing a particular behavior. Besides, define behavioral intentions as the degree to which a person formulates conscious plan to perform or not perform a specific future behavior.…”

Section: Behavioral Intentions/renewable Energy Consumption Intention...mentioning

confidence: 99%

Theory of sustainable consumption behavior (TSCB) to predict renewable energy consumption behavior: A case of eco-tourism visitors of Bangladesh

Hasan

2023

MEQ

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Purpose The purpose of this study is to exploring the factors influencing renewable energy consumption intentions and behaviors among eco-tourism visitors in Bangladesh, developing theory of sustainable consumption behaviors (TSCB).Design/methodology/approach Based on review of previous empirical studies and other literatures, and collection of 399 usable responses, the study is conducted through partial least squares structural equation modeling (PLS-SEM) by using Smart PLS3.3.3.Findings The study results divulge that renewable energy consumption intentions significantly influence renewable energy consumption behavior; and the carbon mitigation norms and energy saving norms significantly impact on renewable energy consumption intentions among eco-tourists in Bangladesh.Practical implications The findings imply that availability of renewable energy consumption options may attract tourists towards eco-tourism in Bangladesh.Originality/value This study is one of the first attempts to developing the theory of sustainable consumption, exploring the integrated impacts of carbon mitigation norms, energy saving norms and renewable energy consumption intentions on eco-tourists’ renewable energy consumption behaviors in Bangladesh.

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Antecedents of sustainable fashion apparel purchase behavior

Cited by 31 publications

References 114 publications

Impact of social media influencers' credibility on millennial consumers' green purchasing behavior: a concept paper on personal and social identities

Impact of social media influencers' credibility on millennial consumers' green purchasing behavior: a concept paper on personal and social identities

Sustainability advocacy antecedents: how social media content influences sustainable behaviours among Generation Z

Theory of sustainable consumption behavior (TSCB) to predict renewable energy consumption behavior: A case of eco-tourism visitors of Bangladesh

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