2023
DOI: 10.1371/journal.pone.0284035
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Antecedents of the red-romance effect: Men’s attractiveness and women’s fertility

Abstract: The color red has been implicated in a variety of social processes, including those involving mating. While previous research suggests that women sometimes wear red strategically to increase their attractiveness, the replicability of this literature has been questioned. The current research is a reasonably powered conceptual replication designed to strengthen this literature by testing whether women are more inclined to display the color red 1) during fertile (as compared with less fertile) days of the menstru… Show more

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