Antecedents of visitors’ brand loyalty: An investigation of India International Trade Fair

Virmani, Kamna; Tak, Preeti

doi:10.1080/15470148.2024.2403550

Journal of Convention & Event Tourism

2024

DOI: 10.1080/15470148.2024.2403550

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Antecedents of visitors’ brand loyalty: An investigation of India International Trade Fair

Kamna Virmani,

Preeti Tak

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Antecedents of visitors’ brand loyalty: An investigation of India International Trade Fair

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