“…Anthropologists' efforts to observe and understand alcohol use (Douglas, 1987;Heath, 2000;Marshall, 1979;Marshall, Ames, & Bennett, 2001) have facilitated the discipline's connections with other academic fields and professions (Heath, 1987;Marshall, 1990), including psychology and public health. Anthropological approaches to alcohol show distinctive tendencies to complicate common assumptions about alcohol use and alcohol-related problems, by questioning the validity of diagnostic measures and clinical interventions that are exported into diverse cultural communities, and by examining how drinking practices can serve important cultural and social purposes.…”