Anti-consumption and brand avoidance

Lee, Mike; Motion, Judy; Conroy, Denise

doi:10.1016/j.jbusres.2008.01.024

Cited by 458 publications

(679 citation statements)

References 82 publications

Supporting

Mentioning

627

Contrasting

Unclassified

Order By: Relevance

“…They tend to choose products and brands that can promote or maintain their self-concept [84], and avoid those incompatible with their values [61]. Lee et al [85] categorized brand avoidance into three types: (1) experiential avoidance derived from the first unsatisfied experience of the consumer; (2) identification avoidance happens when the brand image does not match one's identity; and (3) moral avoidance arises when brand value or association conflicts with one's belief. Brand avoidance results in a consumer's negative thoughts of the brand and hence lowers the brand attachment.…”

Section: The Positive Effect Of Green Brand Image On Green Brand Attamentioning

confidence: 99%

The Influence of Excessive Product Packaging on Green Brand Attachment: The Mediation Roles of Green Brand Attitude and Green Brand Image

et al. 2017

View full text Add to dashboard Cite

Abstract:This study develops an original framework to explore the influence of excessive product packaging on green brand attachment and to discuss the mediation roles of green brand attitude and green brand image. Structural Equation Modeling (SEM) is applied to verify the research framework. The results from a dataset of 238 valid questionnaires show that excessive product packaging has no direct effect on green brand attachment. However, green brand attitude and green brand image fully mediate the negative relationship between excessive product packaging and green brand attachment. Managerially, this study helps firms understand that excessive product packaging may bring damage to green brand attitude and green brand image, which positively relate to green brand attachment. Thus, committing to promoting the functional benefit of green products, firms must not neglect the negative effects of excessive product packaging.

show abstract

Section: The Positive Effect Of Green Brand Image On Green Brand Attamentioning

confidence: 99%

The Influence of Excessive Product Packaging on Green Brand Attachment: The Mediation Roles of Green Brand Attitude and Green Brand Image

et al. 2017

View full text Add to dashboard Cite

show abstract

“…In order to improve and enrich themselves, consumers can also avoid those brands that can only realize actual self (Sirgy, 1982) [16]. In addition, it can also lead to moral avoidance when the specific value of the brand conflicts with the ideology of consumer beliefs, such as enterprise violates ethics and social responsibility (Lee et al, 2009) [17]. For example, consumers are increasingly concerned about environmental friendly products and against excessive consumption or non-recyclable garbage in the consumption of fast fashion brand (Kim, 2013) [18].…”

Section: Motives For Anti-brand Behaviormentioning

confidence: 99%

The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior

Yuan¹,

Lei²

2017

OJBM

View full text Add to dashboard Cite

Enterprises tend to attach importance to consumer brand relationship in the marketing context, especially the establishment and culture of attachment relationship, and they try to maintain brand loyalty through consumers' high self-connection. But they ignore the possibility that brand attachment leads to anti-brand behavior; however, previous study was less involved in the negative effects of brand attachment and negative brand behavior. So on the basis of relevant research literature review, we firstly illustrate two kinds of incentive of anti-brand behavior: 1) the loss of functional benefit; 2) the violation of self-concept, and then discussed the theoretical framework that brand attachment leads to anti-brand behavior from the perspective of consumers' individual characteristics. The purpose of this paper is to explore the strong brand attachment relationship between consumers and brand when and why it will be transformed into a strong negative brand behavior, and thus provide a new perspective on the study of brand attachment.

show abstract

“…This can trigger anti-consumption behavior on account of dissatisfaction if the cause of dissatisfaction continues to persist due to common underlying antecedents described earlier that may not be neutralized by the new seller the consumer intends to buy from. Anti-consumption behavior is the ultimate consequence of consumer dissatisfaction wherein a consumer may be lost forever and regaining back the lost customer from this stage may be very difficult if not next to impossible (Lee, Motion, & Conroy, 2009). Thus:…”

Section: Wwwccsenetorg/ijmsmentioning

confidence: 99%

Relooking Antecedents to Consumer Dissatisfaction through the Virtual Cosmos

D’costa¹,

Jayasimha²

2015

IJMS

View full text Add to dashboard Cite

The purpose of this paper is to identify antecedents contributing to consumer dissatisfaction in a virtual setting. The purpose is not to contravene existing work but rather extend the existing work on consumer dissatisfaction to virtual setting. While much of the literature till date focuses on consumer satisfaction in online buying, there are only a handful of papers describing consumer satisfaction in virtual purchases. This paper attempts to identify the antecedents contributing to consumer dissatisfaction in a virtual setting as an update to the existing antecedents on consumer dissatisfaction. While some of the antecedents are common in a virtual setting and real world, other antecedents may not be such as intangibility of the product purchase. The paper concludes with a discussion associated with launching new brands through virtual platforms and its impact on consumer dissatisfaction.

show abstract

Anti-consumption and brand avoidance

Cited by 458 publications

References 82 publications

The Influence of Excessive Product Packaging on Green Brand Attachment: The Mediation Roles of Green Brand Attitude and Green Brand Image

The Influence of Excessive Product Packaging on Green Brand Attachment: The Mediation Roles of Green Brand Attitude and Green Brand Image

The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior

Relooking Antecedents to Consumer Dissatisfaction through the Virtual Cosmos

Contact Info

Product

Resources

About