Anti‐Consumption Tactics

Abstract

The rise of mass consumerism through the twentieth century triggered numerous critiques and challenges that have positioned consumption practices as key areas of struggle. Anti‐consumption movements and subcultures have emerged to resist the declining quality of life created by consumer culture and to issue a moral critique of unsustainable consumption. They oppose the ideology of consumerism, which supports an inherently oppressive, global capitalist system by persuading people to consume more than they need. Anti‐consumption tactics such as dumpster diving and culture jamming help individuals resist and challenge oppressive consumerism.