“…For more than 40 years, researchers have been studying museum audiences and assessing their self-described perceptions of the value gained from visiting museums (e.g., Anderson, Storksdieck & Spock, 2006;Anderson & Shimizu, 2012;Anderson, Shimizu & Campbell, 2016: Author, 1988Author & Colleague, 1991;1995;1997;Author et al, 2004;Author & Colleague, 2010;Fivush, Hudson & Nelson, 1984;McManus, 1993;Medved & Oatley, 2000;Stevenson, 1991;Wilton, 2006). As recently pointed out by Author (2021), arguably two important ndings emerge from this line of research: 1) nearly 100% of all visitors who have ever visited a museum are able to remember their visit and are capable of describing some bene t they derived; and 2) despite the highly personal nature of the various bene ts people perceived they gained from their visit, nearly all could be readily placed into one of four basic categories.…”