Anti-genderism in the Spanish radical right’s propaganda discourses

Abstract

Anti-genderism discourses emerge in response to new public policies resulting from the Fourth Feminist Wave. In the case of Spain, the radical right political party Vox not only articulates an anti-genderism discourse but has also proposed the so-called Parental Pin as an alternative to feminist education. In this light, this study aims to analyse the propagandistic messages of the aforementioned party on social networks, focusing on the Parental Pin as the main theme. Furthermore, it examines the favourable feedback received from its followers. The application of Critical Discourse Analysis revealed that polarisation constitutes a fundamental resource for understanding the communicative and political strategy of the party. Results also revealed that the party conveys an image of itself as guardians of parental freedom and national values, while strategically portraying the left and feminists as adversaries.