Anticipated Consumer Guilt

Lindenmeier, Jörg; Lwin, Michael; Andersch, H; Phau, Ian; Seemann, Ann-Kathrin

doi:10.1177/0276146717723964

Cited by 30 publications

(6 citation statements)

References 98 publications

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“…This is close to the concepts of both social responsibility guilt (Burnett & Lunsford, 1994), and guilt related to others (Dahl et al, 2003), defined as the emotional reaction resulting from consumption that violates perceived social obligations towards society (namely family, other citizens, or the environment). Existing research has shown that stressing the negative consequences to other people of a given consumption behavior (Antonetti & Maklan, 2014; Lindenmeier et al, 2017; Steenhaut & Van Kenhove, 2006) and activating consumer self‐accountability (Peloza et al, 2013) stimulates anticipated feelings of guilt, thus increasing consumers’ ethical intentions, such as the preference for products with ethical attributes.…”

Section: Resultsmentioning

confidence: 99%

“…Individuals with high proneness to ethics and sustainability guilt are expected to try to avoid the personal negative experience associated with consumption behaviors that create damage to other people and/or the environment. Research has shown that anticipated guilt affects sustainable (Onwezen et al, 2014) and socially responsible (Lindenmeier et al, 2017) consumer behavior. Hence, we hypothesize that ethics and sustainability guilt proneness has a positive impact on environmentally conscious consumer decision‐making (H3.1).…”

Section: Phase 3: Test–restest Reliability and Nomological Validitymentioning

confidence: 99%

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Consumer guilt proneness scale—Assessing individual differences in responses to transgressive consumption situations

Martins,

Silva,

Radomska

et al. 2023

Psychology and Marketing

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Feeling or anticipating guilt associated with consumption situations may lead consumers to adjust their behaviors to avoid those unpleasant feelings and better conform to their personal, moral, and social standards. The experience of guilt regarding a consumption situation is influenced by both contextual factors, including marketing communications, and personal traits, namely the individual's proneness to feel guilt related to consumption. While research has examined the influence of contextual variables on guilt, the individual predisposition to feel guilt associated with consumption has received little attention. Understanding individual consumer guilt proneness can assist managers in customizing strategies to diverse guilt responses: recognizing varying susceptibility to guilt enables personalized approaches across the consumer journey, fostering empathetic managerial actions. This understanding can significantly impact consumer satisfaction, loyalty, and the success of marketing strategies. This study conceptualizes and proposes a measure of consumer guilt proneness, the individual tendency to feel guilt regarding transgressive consumption situations. To define the conceptual domain, a literature review is complemented with a qualitative study. Five dimensions corresponding to sources of guilt (health, extravagance, social influence, misevaluation, and ethics and sustainability) create the initial pool of items. Exploratory and confirmatory factor analyses corroborate the five‐factor measurement model. The final scale demonstrates adequate convergent, discriminant, and nomological validity. Finally, the instrument is cross‐culturally validated in three countries—Portugal, Poland, and Brazil—which not only strengthens the evidence of its validity and reliability but also lends credibility to its broader application in diverse cultural environments, particularly within Western cultures.

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Section: Resultsmentioning

confidence: 99%

Section: Phase 3: Test–restest Reliability and Nomological Validitymentioning

confidence: 99%

Consumer guilt proneness scale—Assessing individual differences in responses to transgressive consumption situations

Martins,

Silva,

Radomska

et al. 2023

Psychology and Marketing

View full text Add to dashboard Cite

show abstract

“…Additionally, as it relates to advertisements promoting a cause–company partnership, guilt appeals appear to be more effective than neutral advertising (Chang, 2011). Additional prosocial behavior such as recycling behavior and the purchase of fair‐trade products are similarly influenced by guilt (Lindenmeier et al., 2017).…”

Section: Literature Reviewmentioning

confidence: 99%

It Leaves a Bad Taste in Your Mouth: How Corporate Social Irresponsibility Impacts Consumption Experiences

et al. 2022

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Across three experiments, we examined the impact of both corporate social responsibility (CSR) and corporate social irresponsibility (CSIR) on consumer taste evaluations. The current research demonstrates that CSIR information consistently negatively impacts perceptions of taste across both hedonic and utilitarian food products. Specifically, it translates to perceptions of inferior taste in food products, an effect mediated by both guilt and quality perceptions. Notably, the majority of CSR research focuses on attitudes toward the firm versus actual product experiences. Accordingly, firms should consider how information related to CSR/CSIR can impact not only attitudes toward the firm but the consumption experiences with specific products.

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“…Anticipated consumer guilt arises within the process of self-realization and was found to mediate the effects of its antecedents on FT buying intention with FT consumers scoring higher in the social factor. Anticipated consumer guilt consists of two components: “negative affect and self-directed ethical judgment” (Lindenmeier et al, 2017). Finally, self-efficacy was proven to have “direct positive effects on anticipated consumer guilt and fair-trade buying behavior” (Lindenmeier et al, 2017, p. 9).…”

Section: Thematic Reviewmentioning

confidence: 99%

“…Anticipated consumer guilt consists of two components: “negative affect and self-directed ethical judgment” (Lindenmeier et al, 2017). Finally, self-efficacy was proven to have “direct positive effects on anticipated consumer guilt and fair-trade buying behavior” (Lindenmeier et al, 2017, p. 9). We have identified the above relationships in a network in Figure 4.…”

Section: Thematic Reviewmentioning

confidence: 99%

Words-Deeds Gap for the Purchase of Fairtrade Products: A Systematic Literature Review

Kossmann

Suárez

2019

Front. Psychol.

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Rationale: Nowadays ethical consumerism is part of the agenda of consumers, businesses, and governments for its promise of a brighter future through the consumption of goods with added social or environmental value. Consumption of fair trade goods has been enjoying huge growth in the last few years as people are becoming more conscious of their consumption practices.Objective: In this piece of research we identify existing literature on the words-deeds gap for the purchase of fairly traded products. Moreover, we present and analyze the moderators to the ethical purchasing gap.Method: A collection of research articles was compiled using a key-word search in 3 databases: Scopus, Springerlink, and Sciencedirect. The research was carried out using various groups of keywords and completed using the following three criteria: articles published in English, between 2010 and 2018, in refereed journals. Further to the systematic literature review, all pertinent articles were imported into Atlas.ti for further thematic analysis.Results: Two thousand and seventy eight articles were identified from which 32 met the inclusion criteria. The content analysis resulted in the following themes: Values, Theory of Planned Behavior and Theory of Reasoned Action, Willingness-to-pay, Labels and Certification, Religion, Guilt, Dual Attitudes, Demographics.Conclusion: Despite “moral” products tasting better and self-claims to this direction, there is still a gap between claimed and actual consumption. Research has mostly concentrated on different perspectives, such as willingness to pay, items from the theory of planned behavior or theory of reasoned action. Given the recent developments in the theory of dual attitudes and further to our research this area is currently underrepresented in FT research and could provide useful insights that may increase consumption of FT products.

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Anticipated Consumer Guilt

Cited by 30 publications

References 98 publications

Consumer guilt proneness scale—Assessing individual differences in responses to transgressive consumption situations

Consumer guilt proneness scale—Assessing individual differences in responses to transgressive consumption situations

It Leaves a Bad Taste in Your Mouth: How Corporate Social Irresponsibility Impacts Consumption Experiences

Words-Deeds Gap for the Purchase of Fairtrade Products: A Systematic Literature Review

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