Anticipating the impact of sharing economy drivers on consumer intention for using a sharing economy service

Abstract

This paper explores main drivers that influence consumers’ decision related to the usage of a sharing economy service: trust, interaction, and experience. These three driving forces are put together in the functional form in order to explore its synergy influence on potential consumers’ interest in SES. The theoretical contribution of the paper is reflected in the design of the original simulation model for predicting the number of potential sharing economy users. Our findings and qualitative cluster analysis provide an insight into the behaviour of sharing economy customers which might help sharing economy providers to thoroughly analyse target users in order to meet their preferences. The proposed approach is tested through a small-scale experiment for the peer-to-peer carsharing service.

Are Young People Keen to Adopt More Sustainable Behaviour by Using Shared Services?

“…Even though the projected growth is massive, it is still necessary to pay attention to the factors affecting the use of shared services, especially in the areas in which the concept of sharing economy is not so popular. Živojinović and Zornić (2022) described three drivers: trust, interaction and experience, that synergistically affect potential consumers' interest in SE services. Akan and Tepeler (2022) emphasize that crucial factors for using SE platforms are the trust of economic actors in their interactions and the potential positive externalities for sustainability development.…”