Antitrust concerns in Ad-Tech: formalizing the combined effect of multiple conducts and behaviours

Latham, Oliver; Hervé, Mikaël; Bizet, Romain

doi:10.1080/17441056.2021.1893960

European Competition Journal

2021

DOI: 10.1080/17441056.2021.1893960

|View full text |Cite

Antitrust concerns in Ad-Tech: formalizing the combined effect of multiple conducts and behaviours

Oliver Latham

Mikaël Hervé

Romain Bizet³

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

Supporting

Mentioning

Contrasting

Year Published

2021

2024

Publication Types

Select...

Article3

Relationship

Self Cite0

Independent3

Authors

Journals

Cited by 3 publications

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

Hybrid Marketplaces with Free Entry of Sellers

Etro¹

2022

Rev Ind Organ

View full text Add to dashboard Cite

We study a hybrid marketplace such as Amazon that sells its own products and sets commissions on third-party sellers that engage in monopolistic competition with free entry. For a large class of microfoundations based on a representative agent, the introduction of its own products by the marketplace is neutral for consumer welfare for a given commission; but this product introduction exerts an ambiguous impact through changes of the commission. A “demand substitution mechanism” pushes for a higher commission; but an “extensive margin mechanism” pushes for a lower commission that is aimed at attracting new sellers and more purchases on the marketplace. For instance, with constant demand elasticities, a hybrid marketplace sets a lower (higher) commission rate and increases (decreases) consumer welfare compared to a pure marketplace if its products face a less (more) elastic demand.

show abstract

Hybrid Marketplaces with Free Entry of Sellers

Etro¹

2022

Rev Ind Organ

View full text Add to dashboard Cite

show abstract

Hybrid Marketplaces with Free Entry of Sellers

Etro

2021

SSRN Journal

View full text Add to dashboard Cite

Digital Ecosystems: The Adtech Tax and Content Quality 

D'Annunzio,

Russo,

Shekhar

2024

SSRN Journal

View full text Add to dashboard Cite

scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

Contact Info

customersupport@researchsolutions.com

10624 S. Eastern Ave., Ste. A-614

Henderson, NV 89052, USA

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Blog Terms and Conditions API Terms Privacy Policy Contact Cookie Preferences Do Not Sell or Share My Personal Information

Made with 💙 for researchers

Part of the Research Solutions Family.

Antitrust concerns in Ad-Tech: formalizing the combined effect of multiple conducts and behaviours

Cited by 3 publications

References 0 publications

Hybrid Marketplaces with Free Entry of Sellers

Hybrid Marketplaces with Free Entry of Sellers

Hybrid Marketplaces with Free Entry of Sellers

Digital Ecosystems: The Adtech Tax and Content Quality

Contact Info

Product

Resources

About

Antitrust concerns in Ad-Tech: formalizing the combined effect of multiple conducts and behaviours

Cited by 3 publications

References 0 publications

Hybrid Marketplaces with Free Entry of Sellers

Hybrid Marketplaces with Free Entry of Sellers

Hybrid Marketplaces with Free Entry of Sellers

Digital Ecosystems: The Adtech Tax and Content Quality&nbsp;

Contact Info

Product

Resources

About

Digital Ecosystems: The Adtech Tax and Content Quality