When pairs of letters or letter strings are classified as "same" or "different," correct "same" responses often are faster than correct "different" responses. Researchers have disagreed about the importance of this fast-same phenomenon, with some regarding it as indicative of a critical, basic characteristic of pattern recognition processes and others regarding it as a byproduct of response criteria. The present experiments examined this issue for multiletter matching. Two procedures were used, one in which response bias was manipulated by varying the proportion of same pairs and another in which string length effects were examined for a situation designed to minimize premature termination of the comparison process. The procedures provided converging results, indicating that, although the fast-same effect customarily obtained with simultaneous presentation of the pair of letter strings is likely due to response bias, the effect obtained with successive presentation is not. With successive presentation, same strings have a processing advantage over different strings that apparently is due, at least in part, to facilitation in the encoding of the second string.In pattern-matching tasks, subjects classify pairs of stimuli as either "same" or "different." When the stimuli within the pairs are single letters, multiletter strings, or multidimensional nonalphanumeric stimuli, correct "same" responses often are faster than correct "different" responses (Krueger, 1978;Nickerson, 1978). The fast-same phenomenon has been the subject of intensive investigation because it is inconsistent with most feature-analytic models of the comparison process. These models predict that, if anything, "different" responses should be faster than "same" responses, because a single difference in component features is sufficient to indicate "different," whereas all features must match to indicate "same" (Bamber, 1969; Nickerson, 1965). The violation of this prediction of feature-analytic models suggests that the fast-same phenomenon may provide a fundamental insight into the processes that underlie matching-task performance.Because of its apparent importance, the fast-same phenomenon has been the focus of several patternmatching models (Bamber, 1969;C. W. Eriksen, O'Hara, & B. A. Eriksen, 1982;Krueger, 1978;Proctor, 1981;Taylor, 1976). One exception is the model developed by Ratcliff (1981), which dealt only cursorily with the fast-same phenomenon, because This research was supported in part by a research Grant-in-Aid from Auburn University. We would like to thank Dennis Hanks, Stephanie Ford, Mitch Jones, Jim Parker, and Hunter Peak for assistance in the collection and scoring of the data. We would also like to expressour gratitude to T. Gilmour Reeveand Peter Harzem for allowing us use of their computer facilities and to James McAlarney III for programming the experiments. Requests for reprints should be sent to Robert W. Proctor, Department of Psychology, Auburn University, Auburn, AL 36849. the phenomenon was regarded as "little more thana...