Aplicación del mainstreaming de género en las organizaciones a través de las certificaciones

Abstract

ResumenLas desigualdades entre mujeres y hombres se siguen manteniendo en las organizaciones a pesar de los esfuerzos políticos y sociales realizados para afrontar este fenómeno. Las certificaciones de igualdad son reconocidas en España como uno de los instrumentos políticos diseñados para combatir estos desequilibrios de género a partir de la promulgación de la Ley Orgánica nº 3/2007 para la igualdad efectiva de mujeres y hombres. Este artículo tiene como objetivo identificar el enfoque desde el que las organizaciones, públicas y privadas, responsables de la promoción de certificaciones de igualdad de género, están respondiendo a la aplicación del mainstreaming de género. Aplicamos un análisis de contenido a partir del estudio de publicaciones relativas a las certificaciones. Los resultados muestran que estas certificaciones se conceden, en muchos casos, ignorando indicadores esenciales para implementar el enfoque de género. Igualmente, se impulsa su uso lucrativo como marca de calidad organizativa.Palabras clave: Certificación; Educación e igualdad; Género; Gestión de la calidad; Organizaciones. Abstract Inequalities between women and men persist in organizations in

Corporate social responsibility as a framework for gender equality: Mapping of gender equality standards for sustainable development

“…Just as an instrumental paradigm prevails in CSR (McWilliams & Siegel, 2011), an instrumental paradigm also seems to prevail when it comes to GE standards. In line with Mimbrero Mallado et al (2017), both public and private entities can be found that promote certifications for commercial purposes, disguised as brands for social progress and equity, without representing transformative progress. A superficial and symbolic use of the concept of GE is observed, most of the times linked to improve the image of organizations more that their commitment to GE or sustainable development.…”

“…Although women's organizations and women's policy agencies try to challenge the dominant neoliberal framework, they have also been influenced by it and sometimes make use of the BCGE because of its discursive and persuasive power (Kantola & Squires, 2012). GE standards are thus promoted in a way that contributes to fostering the commercial interest of companies rather than to adopting the philosophy of gender mainstreaming (Mimbrero Mallado et al, 2017). The economic benefits eventually take precedence over the more humane ones (Gotsis & Kortezi, 2013); and GE is framed as an economic necessity rather than a matter of social justice, fairness, and human rights (Albrechtsen, 2019; Johansson & Ringblom, 2017).…”

“…The economic benefits eventually take precedence over the more humane ones (Gotsis & Kortezi, 2013); and GE is framed as an economic necessity rather than a matter of social justice, fairness, and human rights (Albrechtsen, 2019; Johansson & Ringblom, 2017). In this sense, GE standards foster a mercantilist, elitist and competitive model that favors systems that promote values opposed to those it proclaims to support, that is, inequality, discrimination, or materialism (Mimbrero Mallado et al, 2017). As in the case of other VSS, for successful implementation to occur, target actors seem to require clear incentives for compliance, which take the form of both credible threats in the event of non‐compliance or benefits resulting from compliance (Dietz & Grabs, 2022).…”

“…Third, GE standards lack gender mainstreaming (Mimbrero Mallado et al, 2017). Agencies that are responsible for GE standards do not provide adequate gender mainstreaming.…”