Aplikasi Metode Market Basket Analysis dengan Algoritma Apriori untuk Mengetahui Pola Belanja Konsumen pada Online Shop Amerta Fashion
Iut Tri Utami,
Rahmila Dapa
Abstract:<p>In this era of globalization, society has been facilitated in various ways due to advances in technology, one of which is the use of the internet. One of the goals of the continuous development of technology is to meet human needs. According to a global survey conducted by Nielsen Online in 2009, more than 85% of the world's population has used the internet for buying and selling transactions. The increase in purchases made online, especially during this pandemic period, shows that people have begun t… Show more
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