2016
DOI: 10.1016/j.pubrev.2015.10.004
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Apology, sympathy, and empathy: The legal ramifications of admitting fault in U.S. public relations practice

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Cited by 20 publications
(23 citation statements)
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“…When a company admits to and apologizes for wrongdoing, no doubts are left regarding its guilt. The apology itself counts as conclusive evidence of culpability, and may even be used in lawsuits against the organization (Myers, 2016). But when a company denies, the onus is on the public to decide whether it can actually be trusted or not.…”
Section: Strength Of Evidencementioning
confidence: 99%
“…When a company admits to and apologizes for wrongdoing, no doubts are left regarding its guilt. The apology itself counts as conclusive evidence of culpability, and may even be used in lawsuits against the organization (Myers, 2016). But when a company denies, the onus is on the public to decide whether it can actually be trusted or not.…”
Section: Strength Of Evidencementioning
confidence: 99%
“…However, PR practitioners must be aware that an apology can come with legal ramifications. According to Meyers (2016), there are currently 38 "I'm sorry" laws taking multiple forms spanning 37 states and the District of Columbia. Twenty of the jurisdictions exempt fault-based apologies from evidence, while 18 jurisdictions include fault-based apologies in evidence.…”
Section: Limitationsmentioning
confidence: 99%
“…This would be in line with findings by Coombs and Holladay (2008) that "respondents had similar reactions to sympathy, compensation, and apology response strategies" (p. 255). PR practitioners must also evaluate and manage any nonverbal apologies (Meyers, 2016).…”
Section: Limitationsmentioning
confidence: 99%
“…Tyler (1997) argued that too much openness can lead to lawsuits that may cripple a company, and she suggested that in some crises, it is wiser to use equivocation and strategic ambiguity when communicating with stakeholders. Myers (2016) reiterated the fact that admissions of guilt are usually admissible in U.S. courts as evidence of wrongdoing.…”
Section: What Is An Apology?mentioning
confidence: 99%