In the current business environment, comprehensive human talent management has become essential for competitiveness and sustainable success. This article critically reviews key phases: recruitment, selection, and talent development. In recruitment, digital strategies and advanced technologies such as artificial intelligence have transformed talent identification and attraction, albeit posing challenges of competition and personalization. The selection phase has evolved towards innovative methods like gamification and artificial intelligence, requiring adaptability to the changing demands of the job market. Talent development, crucial for retention, has faced the necessity of virtual programs and online learning, emphasizing the importance of continuous adaptation in a dynamic business environment. Additionally, the impact of the pandemic is addressed, highlighting the transformation of remote work, virtual training, and the need for organizational adaptability. In conclusion, talent management must embrace innovation, adaptation, and personalization to overcome current challenges and maintain business competitiveness