Apparel shopping behaviour – Part 1: Towards the development of a conceptual theoretical model

Abstract

Apparel shopping behaviour in a multicultural society is a complex phenomenon. The objective of this paper is to analyse various theoretical models from two disciplines, namely Consumer Behaviour and Clothing, and to develop a new conceptual theoretical model focussing on variables influencing apparel shopping behaviour in a multicultural consumer society. Variables were presented as market dominated, consumer dominated, and/or market and consumer interaction variables. Retailers, marketers, educators, researchers and students could benefit from the proposed model and recommendations are made in this regard. Part 2 reports on an empirical study based on the proposed conceptual theoretical model and discusses market segments and profiles. OPSOMMINGKlere-aankoopgedrag in 'n multi-kulturele verbruikersamelewing is 'n komplekse fenomeen. Die doelwit van die artikel is om verskeie teoretiese modelle vanuit twee dissiplines, naamlik Verbruikersielkunde en Kleding, te analiseer. 'n Nuwe konseptuele teoretiese model is ontwikkel. Die model fokus op veranderlikes wat klereaankoopgedrag in 'n multi-kulturele verbruikersamelewing beïnvloed. Veranderlikes word gegroepeer op grond van die mate waartoe dit oorheers word deur die mark, verbruiker en/of die interaksie tussen die mark en die verbruiker. Kleinhandelaars, bemarkers, opvoeders, navorsers en studente sou kon voordeel trek uit die voorgestelde model. Aanbevelings word in dié verband gemaak. In Deel 2 word 'n empiriese studie gerapporteer. Dié studie is op hierdie voorgestelde konseptuele teoretiese model gegrond en marksegmente sowel as profiele word bespreek.

Moderating Effect of Gender in Repatronage Behavioral Intention: The Role of Personal Characteristics

“…Based on the discussions above, this study attempted to provide a new insight in the apparel market industry by assessing the importance of personal-centric elements in influencing repatronge behavioral intention. these studies have recommended similar studies to be carried out on the male shoppers (Bellenger & Korgaonkar, 1980;Du Preez, 2003;Muzinich, Pecotich & Putrevu, 2003). It is noted that there has been scant research concentrated on males and gender differences in the area of consumer behavior (Chen-Yu & Seock, 2002).…”

Profiling consumers in home ware stores according to their decision‐making process: an exploratory study

“…Du Preez (2003) illustrated that the complexity of the purchase decision depends on the extent of the consumer's information search, which according to Du Plessis and Rousseau (2003) depends more on the individual's personality than on product characteristics itself. These findings were consistent with the present study as the participants relied mostly on their inner needs, motives and perceptions to guide the process of gathering information.…”

“…The purchasing decision of the consumer is an individual one (Du Plessis and Rousseau, 2003) and the complexity of the decision depends on the consumer's degree of information search, the evaluation of alternatives and the choice of products (Du Preez, 2003). The consumer decision-making process is a sequential and repetitive series of psychological and physical activities ranging from problem recognition to post-purchase behaviour (Brijball, 2003).…”

“…Furthermore, it was argued that a prediction of consumers' home ware decisions is difficult (Sonnenberg and Erasmus, 2005), while the final purchasing decision of the consumer will differ between individuals (Du Plessis and Rousseau, 2003). Thus, existing decision‐making models, decision styles and profiles cannot be directly applied to unique purchasing situations where consumers' level of involvement varies (Du Preez, 2003), such as home ware. Therefore, the objectives of this study were first to explore the decision‐making process of a group of South African consumers when purchasing home ware and second to identify possible profiles of home ware consumers.…”

¿Qué atributos busca el consumidor en prendas de vestir? Un análisis aplicado al mercado de la indumentaria en Argentina. What does the consumer look for? An analysis of clothing market in Argentina

“…Finalmente, hay variables que influyen en el comportamiento del consumidor de indumentaria provenientes del mercado, del consumidor y de la interacción entre ambos (Du Preez, 2003). Entre las variables propias del consumidor que inciden en la compra de indumentaria, se puede distinguir entre características demográficas -género, edad, ingresos, ocupación y nivel educativo−, influencia socio-cultural -familia, fuentes de información, grupos de referencia, estilo de vida− y campos psicológicos referidos a la personalidad del consumidor.…”