Apparel shopping styles of Ghanaian female young adults

Appiadu, D.; Kuma-Kpobee, Mercy; Vandyck, Efua

doi:10.1108/jfmm-09-2020-0187

Cited by 3 publications

(1 citation statement)

References 28 publications

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“…and generally employed as a sample population in the majority of such studies(Meppurath & Varghese, 2022, Dharani & Rajeswari, 2022, Appiadu &Kuma-Kpobee, 2021, Nyamukapa & Kurebwa, 2022, Adeleke, Gsahi & Udoh, 2019, Sarkar, Khara & Sadachar, 2019, Mohsenin, Sharifsamet & Esfidani, 2018, Khan & Khan, 2013, Park et al, 2010, Jaiyeoba & Opeda, 2013, Chaudhary & Dey, 2016, Kavalcı & Ünal, 2016, Yılmaz et al, 2016.…”

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confidence: 99%

Tüketi̇ci̇ Yeni̇li̇kçi̇li̇ği̇ Ve Satin Alma Tarzlari Arasindaki̇ İli̇şki̇leri̇n Beli̇rlenmesi̇ Üzeri̇ne Bi̇r Araştirma

ÇAKIROĞLU>

2022

Uluslararası Anadolu Sosyal Bilimler Dergisi

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The success of businesses that offer new products to the market is possible by appealing to consumers who can adapt and use these innovations. Innovative consumers adopted innovations faster than other consumers can be considered a target market for these businesses. To reach innovators and respond to their needs, it is necessary to examine how they behave. Consumers’ shopping style is one of the variables considered to evaluate their behavior. Therefore, businesses targeting innovative consumers can develop successful marketing strategies by determining their shopping styles. From this point of view, this research is aimed to determine the relationships between the innovativeness of consumers and their shopping styles. For this purpose, the study was conducted in Giresun. Based on the results, various suggestions were offered for researchers and practitioners. University students were preferred in the sample selection by considering both the Consumer Style Inventory (CSI), which was developed to quantify shopping styles, and the studies in the literature. The data obtained from 386 students at Giresun University were collected using a survey and analyzed via SPSS 23.0 statistical program. Factor and correlation analysis were used to analyze the data. The study findings indicated that there were significant relationships between cognitive innovativeness and quality and price consciousness in shopping styles. There were also substantial relationships between sensory innovativeness and fashion consciousness and impulsiveness in shopping styles. Accordingly, cognitive innovators consider the products’ price and quality at shopping whereas sensory innovators pay attention to the products’ trendiness and do unplanned buying.

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confidence: 99%

Tüketi̇ci̇ Yeni̇li̇kçi̇li̇ği̇ Ve Satin Alma Tarzlari Arasindaki̇ İli̇şki̇leri̇n Beli̇rlenmesi̇ Üzeri̇ne Bi̇r Araştirma

ÇAKIROĞLU>

2022

Uluslararası Anadolu Sosyal Bilimler Dergisi

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Segmenting Generation Z Based on Organic Food Decision-Making: A Preliminary Study

Mamalis,

Kamenidou,

Gkitsas

et al. 2023

Springer Proceedings in Business and Economics

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An Analysis of Behavioural Finance and Its Influence on Investment Decision

Goyal,

Kansal

2024

IJARCMSS

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This research delves into the fascinating realm of Behavioural Finance, exploring its significant influence on investment decision-making among residents in India's National Capital Region (NCR). By drawing on insights from relevant studies, this work seeks to uncover the intricate link between human behaviour and financial decision-making within this demographic. The study begins by examining the unique financial behaviours of investors in the region, aiming to identify the key investor profiles that shape the investment environment. As a multidisciplinary field combining elements of psychology, sociology, and finance, Behavioural Finance provides the primary framework for this exploration. The research distinguishes between its micro and macro perspectives: the detailed analysis of individual behavioural traits of investors and the broader identification of inefficiencies in the market. Recognizing the pervasive impact of behavioural biases on investment behaviours and decisions, this study offers an in-depth review of diverse research within the Behavioural Finance domain. It sheds light on how human psychology and social dynamics interact with financial decision-making, highlighting the crucial role of Behavioural Finance in contemporary financial practices. In an era where financial markets are not merely governed by rationality but are also shaped by complex human behaviours, this research offers valuable insights into the dynamics of Behavioural Finance. By illuminating the distinct investment choices, the study aims to deepen our understanding of the factors influencing these decisions, ultimately equipping investors and financial professionals with more informed decision-making strategies.

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Apparel shopping styles of Ghanaian female young adults

Cited by 3 publications

References 28 publications

Tüketi̇ci̇ Yeni̇li̇kçi̇li̇ği̇ Ve Satin Alma Tarzlari Arasindaki̇ İli̇şki̇leri̇n Beli̇rlenmesi̇ Üzeri̇ne Bi̇r Araştirma

Tüketi̇ci̇ Yeni̇li̇kçi̇li̇ği̇ Ve Satin Alma Tarzlari Arasindaki̇ İli̇şki̇leri̇n Beli̇rlenmesi̇ Üzeri̇ne Bi̇r Araştirma

Segmenting Generation Z Based on Organic Food Decision-Making: A Preliminary Study

An Analysis of Behavioural Finance and Its Influence on Investment Decision

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