2012
DOI: 10.1177/2158244012470116
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Applicability of Brown and Levinson’s Politeness Theory to a Non-Western Culture

Abstract: This replication study applies the politeness theory proposed by Brown and Levinson (1978, 1987) to social interaction among native Japanese speakers. Following Goffman (1955, 1967), Brown and Levinson assume that the motivation behind facework behavior is a human universal trait, whereas there are cultural differences in the way that particular facework behaviors are realized. Although several empirical studies (e.g.,

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Cited by 24 publications
(11 citation statements)
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“…Despite the implementation of Brown and Levinson's [2] model in many non-Western communities, there has been some criticism of this theory with some researchers questioning its viability in non-Western cultures, or, at the very least, accusing the model of being Western-biased, see [15]. Hence, Hill et al [16] hypothesized an alternative model to Brown and Levinson's in which they distinguished between two types of politeness: discernment, which is the tendency for speakers to conform to the socially agreed-upon norms in various situations, and volition, an aspect of politeness that allows the speaker to choose from various politeness acts.…”
Section: Politeness In Real-time Social Interactionmentioning
confidence: 99%
“…Despite the implementation of Brown and Levinson's [2] model in many non-Western communities, there has been some criticism of this theory with some researchers questioning its viability in non-Western cultures, or, at the very least, accusing the model of being Western-biased, see [15]. Hence, Hill et al [16] hypothesized an alternative model to Brown and Levinson's in which they distinguished between two types of politeness: discernment, which is the tendency for speakers to conform to the socially agreed-upon norms in various situations, and volition, an aspect of politeness that allows the speaker to choose from various politeness acts.…”
Section: Politeness In Real-time Social Interactionmentioning
confidence: 99%
“…If that is the case, Japanese people who are certain about their innocence may take great offense at unreasonable accusations and unleash a strongly negative response. Even though the Japanese are said to be eager to seek social harmony, not all Japanese people have the same needs, interests, or behaviors (Kiyama, Tamaoka, & Takiura, 2012). To the extent to which Japanese people are incompatible with each other, conflict over the question of responsibility will be inevitable in their interactions (Krauss, Rohlen, & Steinhoff, 1984).…”
Section: Responses To Unreasonable Accusation: a Conflict Situationmentioning
confidence: 99%
“…The feature of this formulation deserves a generative model that accounts for face work (Holtgraves, 2002(Holtgraves, , 2009Kiyama, et al, 2012) and at the same time receives criticisms from linguistic pragmatists (e.g., Kasper, 1990), and sociologists (e.g., Psathas, 1995). For the purpose of analyses of the interactional effects among multiple factors influencing face work behaviors, the effect of cultural factor needs to be investigated independently from that of situational factor.…”
Section: Multiple Factors Influence Responses To Unreasonable Accusatmentioning
confidence: 99%
“…Literature review shows that intercultural communication (IC) along with politeness strategies have become among favourite research interests among researchers. Such studies by Moon, Uskul and Weick (2019), Lee, Park, Imai & Dolan (2012), Kiyama, Tamaoka, and Takiura (2012) are those investigating the interrelation between culture and language, politeness strategies, in particular. IC vitality in daily lives comes into reality as the world today is characterized by an ever growing number of contacts involving people coming from different linguistic and cultural backgrounds.…”
Section: Introductionmentioning
confidence: 99%