“…Researchers from the HPO Center in the Netherlands were eager to conduct an HPO Diagnosis at biz‐group because it operated in a free trade zone, which had been established to attract foreign investment, promote export, develop disadvantageous regions, and create new jobs. Although the HPO Framework had been tested quite extensively in Asian (Waal, Duong, & Ton, ; Waal & Frijns, ; Waal & Haas, ; Waal & Tan Akaraborworn, ), African (Waal & Chachage, ; Waal, Goedegebuure, & Mulimbika, ), American (Waal, ), and European contexts (Waal, ), only once had it been applied previously to a Middle Eastern entity, in Palestine (Waal & Sultan, ). Performing the HPO Framework diagnosis in the United Arab Emirates—quite a different environment than Palestine—offered the possibility to evaluate the framework in yet another setting.…”