Application of Entrepreneurial Marketing in Micro, Small and Medium Enterprise in Dhaulagiri, Nepal

Gyanwali, Shrijan; Bunchapattanasakda, Chanchai

doi:10.4236/ojbm.2019.72047

Cited by 4 publications

(2 citation statements)

References 11 publications

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“…Jones and Rowley (2011) proposed an SME Entrepreneurial Marketing Orientation (EMO) model that incorporates the concepts of entrepreneurial orientation (EO), market orientation (MO), customer orientation (CO), and innovation orientation (IO), as shown in Figure 1. This model has also been adopted and developed by Gyanwali and Bunchapattanasakda (2019) and Yu and Zhou (2023).…”

Section: Entrepreneurial Marketingmentioning

confidence: 99%

Islamic Entrepreneurial Marketing Orientation Among Islamic University Students

Dani Kusumastuti,

Irwan Saputro S

2023

ieibzawa

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Indonesia plans to be the number one global halal hub that need support of massive Islamic entrepreneurial marketing capabilities. This study aims to assess Islamic entrepreneurial marketing orientation among university students. The sample used was students of the Faculty of Economics and Islamic Business UIN Prof. K.H. Saifuddin Zuhri Purwokerto who had participated in a business internship program (PMBM). Data were collected using questionnaire instruments and analyzed using Confirmatory Factor Analysis technique. The results revealed that Islamic entrepreneurial marketing orientation proved to be a multidimensional construct consisting of factors such as: Activeness, Opportunity orientation, Risk orientation, Innovation orientation, Customer orientation, Value orientation, Committed and Shari'ah conformance. The results showed that the dimensions of Islamic entrepreneurial marketing orientation of respondents were generally quite good. This can be seen from the percentages that are above the 70% criterion). As for the dimensions that are still low are proactiveness (64%) and risk orientation (59%). This study provides novelty by finding that the implementation of sharia conformance is proven to be important in building Islamic entrepreneurial marketing orientation among Islamic students in Islamic university. However, other factors need to be emphasized more in the development of the programme since the results show that other factors are stronger in forming the students orientation in Islamic entrepreneurial marketing. Future research can be conducted by developing similar research on Islamic students in other region and in privat university.

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Section: Entrepreneurial Marketingmentioning

confidence: 99%

Islamic Entrepreneurial Marketing Orientation Among Islamic University Students

Dani Kusumastuti,

Irwan Saputro S

2023

ieibzawa

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“…MSMEs are known to be significant contributors to an economy’s economic development, GDP, and exports. As a result, they must maintain their performance (Gyanwali & Bunchapattanasakda, 2019) and to maintain their performance they must create value for their stakeholders. Commonly involved stakeholders in a company are its employees, customers, investors, partners, suppliers, communities, and government among others.…”

Section: Introductionmentioning

confidence: 99%

Do Entrepreneurial Orientation and Market Orientation Matter for MSMEs Performance? A Systematic Literature Review

Kaushik,

Dangwal

2023

Paradigm: A Management Research Journal

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The purpose of this research is to provide a comprehensive qualitative review of empirical research studies as well as to propose a conceptual research framework on the factors influencing micro, small and medium enterprises (MSMEs) performance in the context of the Indian economy. The article is based on a systematic review of the scientific literature on entrepreneurial orientation (EO), market orientation (MO) and the firm performance. A comprehensive electronic search of the literature was conducted on the Scopus database, and the top 50 cited articles on EO-performance and MO-performance in the context of firms/MSMEs were identified. The findings show that firms with higher internal capabilities in the form of EO and MO have a better chance of gaining competitive advantage. The proposed framework may provide insight into the factors influencing MSMEs performance in an unstable environment. The study depicts the factors that either facilitate or limit the potential for entrepreneurship in India. This study also makes an important contribution to the field of entrepreneurship and small business in India.

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Entrepreneurial marketing and market performance implications for small-scale retailers: Organizational behavior in a developing economy

Mashingaidze,

Phiri,

Chinakidzwa

2024

CGOBR

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In an economic crisis, entrepreneurial marketing (EM) offers a natural, albeit expensive, way to boost the competitiveness of the small and medium-sized enterprises (SMEs) sector (Majovski & Davitkovska, 2017). This paper investigates whether EM dimensions have a significant effect on the market performance of Zimbabwean SMEs in the small-scale retail sector. A quantitative research methodology was conducted in Chegutu, Mashonaland West province in Zimbabwe. The study adopted a cross-sectional survey design that collected data from 260 owners/managers through self-administered, standardised questionnaires. Data were analysed using WarpPLS 7.0 software. The study ran a structural equation model (SEM) to determine the influence of opportunity vigilance, customer centricity, value creation and risk management on market performance. The study found that opportunity vigilance, risk management, customer centricity and value creation significantly contribute to the market performance of resource-constraint firms such as small-scale retailers. The study concludes that EM determines market performance in dynamic environments such as the COVID-19 pandemic. Further, the study found opportunity vigilance and value creation to have the most significant influence (β = 0.37 and β = 0.22, respectively) on market performance. Therefore, the study concludes that opportunity vigilance and value creation are the most important EM dimensions in small-scale retailers. Small-scale retailers must actively seek opportunities through continuous market sensing and orientation. Further studies could explore this topic in different contexts using actual market performance data and a large sample size.

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Application of Entrepreneurial Marketing in Micro, Small and Medium Enterprise in Dhaulagiri, Nepal

Cited by 4 publications

References 11 publications

Islamic Entrepreneurial Marketing Orientation Among Islamic University Students

Islamic Entrepreneurial Marketing Orientation Among Islamic University Students

Do Entrepreneurial Orientation and Market Orientation Matter for MSMEs Performance? A Systematic Literature Review

Entrepreneurial marketing and market performance implications for small-scale retailers: Organizational behavior in a developing economy

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