The main objective of this paper is to explore suitability of some entropy-information measures for introducing a new optimality censoring criterion and to apply it to some censoring schemes from some underlying life-time models. In addition, the paper investigates four related issues namely; the effect of the parameter of parent distribution on optimal scheme, equivalence of schemes based on Shannon and Awad sup-entropy measures, the conjecture that the optimal scheme is one stage scheme, and a conjecture by Cramer and Bagh (2011) about Shannon minimum and maximum schemes when parent distribution is reflected power. Guidelines for designing an optimal censoring plane are reported together with theoretical and numerical results and illustrations.