The full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personal research or study, educational, or not-for-pro t purposes provided that:• a full bibliographic reference is made to the original source • a link is made to the metadata record in DRO • the full-text is not changed in any way The full-text must not be sold in any format or medium without the formal permission of the copyright holders.Please consult the full DRO policy for further details. Abstract: In recent years, the desire for high efficiency and high torque density electric motors without permanent magnet materials for the industrial, as well as the specialist product sectors, has increased significantly and has developed into hot research topic. This paper discusses a reemergent type of AC electrical machine, the Synchronous Reluctance Machine. Current EU legislation aims to tackle global energy usage and reduce greenhouse gas emissions, the Synchronous Reluctance motor is discussed in this context -Its potential to become the future industry standard for high efficiency, low cost, high output industrial drives for fan, pump and mill type industrial applications is explored. The reader will be brought up to speed with Synchronous Reluctance technology, presented with both its advantages and disadvantages with the suitability of the technology for industry application being discussed and a comparison made with respect to competing technologies -the traditional induction machine and the modern permanent magnet machine. Current and future research trends are outlined and a simple engineering case study is also presented as an indication of the energy saving potential of this type of machine. This paper aims to inform students, engineers and key-decision makers in industry about this exciting technology.