Application of Fuzzy Delphi Technique Approach in Sustainable Inheritance of Rural Cooking Techniques and Innovative Business Strategies Modeling

Abstract

Transformation and sustainable development must be undertaken in accordance with the trends of the times, which presents challenges to rural areas worldwide. In addition to preserving rural food specialties and presenting them in new ways to attract consumers, these areas must link farmers’ production, processing, sales, and management. It is imperative to sustainably pass on rural foods and theircooking techniques and integrate them into innovative business strategies so that delicious rural foods can be sold on the consumer market, boosting rural economies and their development. The main objective of this research was to conduct indicator modeling and empirical analysis for the sustainable inheritance of Taiwan’s rural cooking techniques and the development of innovative marketing strategies. The Fuzzy Delphi Technique was used as the main research method to select agricultural experts and rural household economy organizations for indicator modeling and empirical analysis. The results of the research indicate that agricultural experts believe that market operation is the primary developmental focus of cultural inheritance and innovation, whereas household economy organizations believe that education, training, promotion, and development are the primary developmental focuses. The greatest contribution and innovation of this research are the findings that culinary education and training, organized by the farmers’ association, can sustainably pass on traditional rural cooking techniques, and the process of incorporating local ingredients into commercial gourmet food should also consider aspects of the economic and marketing strategies of market operation, facilitating the sustainable inheritance of unique, traditional, local, and rural food culture.

The Application of the Analytic Hierarchy Process Approach to the Inheritance of Local Delicious Food Culture and Development of Sustainable Innovations

“…This study uses the questionnaire developed by Lee et al [37] using the Fuzzy Delphi Technique as the main research tool. Each indicator (indices between layers) is independent of each other, and the direction of influence is determined by the upper layers.…”

“…This research questionnaire mainly refers to the scale developed by Lee et al [37] to measure the importance of farmers' use of local cuisine for cultural inheritance and sustainable innovation and development. This includes innovation competition, market operation, education and training, festivals, and the promotion and development of five aspects.…”

Using the Theory of Planned Behavior to Examine the Sustainable Extension of Rural Food Preparation Techniques

“…Traditional rural food preparation techniques are mainly transmitted by women [7,19]; hence, this study aimed to understand the intention of rural women in the sustainable extension of rural food preparation techniques. In the current work, the TPB by Ajzen [14] was used as a study foundation, and the architecture of this study comprised the results of related studies on the sustainable extension of food preparation techniques [10,11,[32][33][34] (Figure 1). This study used multiple regression to analyze the relationship between attitudes, subjective norms, and perceived behavioral control on the behavioral intentions of the sustainable extension of rural food preparation technology.…”

“…current work, the TPB by Ajzen [14] was used as a study foundation, and the architecture of this study comprised the results of related studies on the sustainable extension of food preparation techniques [10,11,[32][33][34] (Figure 1). This study used multiple regression to analyze the relationship between attitudes, subjective norms, and perceived behavioral control on the behavioral intentions of the sustainable extension of rural food preparation technology.…”

“…The decline in family functioning leads to the loss of traditional rural cuisines and hinders the sustainability of food preparation techniques. According to Lee et al [10], agricultural experts argue that the operation of the agricultural market is the primary development focus of local food culture inheritance and promotion innovation. The household economy organizations maintain that education, training, extension, and development are the primary development priorities of rural food preparation technology.…”