Video target tracking is an important research direction in the field of computer vision, and plays an important role in artificial intelligence and big data applications. This paper mainly studies the comparison between generative model and discriminant model based on support vector machine (SVM) algorithm. This paper constructs MSA model and Structured SVM algorithm model according to the generation model and discriminant model classical target tracking algorithm respectively. This paper mainly uses OTB and TC-128 data sets as test data sets to conduct performance comparison experiments on target tracking algorithms of generative model and discriminant model. It can be seen from the experimental results that the Structured SVM model is superior to the MSA model in all aspects.