2019
DOI: 10.15837/ijccc.2019.4.3594
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Application of Improved Collaborative Filtering in the Recommendation of E-commerce Commodities

Abstract: Problems such as low recommendation precision and efficiency often exist in traditional collaborative filtering because of the huge basic data volume. In order to solve these problems, we proposed a new algorithm which combines collaborative filtering and support vector machine (SVM). Different with traditional collaborative filtering, we used SVM to classify commodities into positive and negative feedbacks. Then we selected the commodities that have positive feedback to calculate the comprehensive grades of m… Show more

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Cited by 21 publications
(13 citation statements)
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References 26 publications
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“…However, due to the large number of Internet users using social media and the unique shopping experience of social e-commerce, social e-commerce will be the trend of future e-commerce development. With the rise of online celebrity live broadcasts, social e-commerce has become an important type of e-commerce [2].…”
Section: Introductionmentioning
confidence: 99%
“…However, due to the large number of Internet users using social media and the unique shopping experience of social e-commerce, social e-commerce will be the trend of future e-commerce development. With the rise of online celebrity live broadcasts, social e-commerce has become an important type of e-commerce [2].…”
Section: Introductionmentioning
confidence: 99%
“…The item-based collaborative filtering method analyzes the similarity relationship between items and then provides users with similar items. The model-based collaborative filtering is based on recommendations which are based on the relationship between existing item features and user features [ 8 ].…”
Section: Related Workmentioning
confidence: 99%
“…This paper mines data with the help of the SVM algorithm [22][23][24][25][26]. First, the abnormal data were cleaned from the education big data.…”
Section: Data Mining Algorithmmentioning
confidence: 99%