“…Continuously Decreasing Cost of Hardware: Cost of IT infrastructure, particularly hardware, is continuously decreasing (Haneefa, 2007; Toyama et al, 2004). Low cost of systems facilitate easy installation of IT system for agri-food supply chain in India where farmers and small intermediaries cannot afford large investment on this account (Cecchini and Scott, 2003; Mathur and Ambani, 2005; Rangaswamy, 1993; Rao, 2004, 2007; Subramani, 2004; Viswanadham, 2006).…”