Application of Innovative Technology in Textile Retail for Enhanced Customer Service and Business Development

Mukthar, K. P. Jaheer; Ramirez-Asis, Hernan; Vilchez-Carcamo, Juan; Zarzosa-Marquez, Eva; Huerta-Soto, Rosario

doi:10.1007/978-3-031-08954-1_3

Cited by 2 publications

(2 citation statements)

References 9 publications

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“…The importance of creating connections to gain customer loyalty is also confirmed by Monteiro (2016), who makes it clear that loyal consumers recommend the company to other people. However, customer loyalty is not bought, but conquered by the company's attitude, making efforts to captivate, respect, and covey trust.…”

Section: Thais Da Conceição Andrade Dos Santos Ronalty Rocha Maria Co...mentioning

confidence: 92%

In the practice, how does customer service ensure competitive advantage?

Santos

Rocha

Luft

et al. 2022

Pensamento Contemporâneo em Administração

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Customer service is an essential element for the success and growth of companies in general. In this context, this study sought to analyze this service as an element of competitive advantage in a retail company in the optical industry. To reach the proposed objective, qualitative research was performed with a single case study and data collection through interviews, observation, and document analysis. The results show that to be a competitive advantage, customer service must be the subject of strategic actions, must use of social networks, be associated with loyalty tools, and be established as an instrument of organizational competitiveness.

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Section: Thais Da Conceição Andrade Dos Santos Ronalty Rocha Maria Co...mentioning

confidence: 92%

In the practice, how does customer service ensure competitive advantage?

Santos

Rocha

Luft

et al. 2022

Pensamento Contemporâneo em Administração

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show abstract

“…Returns generate real business losses of up to 10% of income, affect product prices, overall costs of running e-commerce, and have a much stronger negative impact on the environment [1]. The dynamics of e-commerce development in the world has been high for many years, and during the COVID-19 pandemic it has significantly increased, in particular in the textiles segment [2][3][4]. We like "hunting" for valuable textiles that can be purchased online at a bargain price.…”

Section: Introductionmentioning

confidence: 99%

State of the Art of Presentation of Clothing Textiles in E-Commerce with Size Matching Issues

Wojciechowski

Lisowska

Skrzetuska

2022

AUTEX Research Journal

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“According to Lingaro’s analysis, the return of a product generates 5 times more CO2 than the purchase itself. Thus, the optimization of online e-commerce purchasing processes is a serious challenge not only for business, but mainly for the protection of the environment and our global health.” Presentation of textiles and clothing in e-commerce in Poland has remained unchanged since the beginning of e-commerce (the setup of Allegro auction site in the early 2000s) until now with little exceptions of new technology trends powered by EU funds. In Poland, WearFits introduces an R&D solution in the form of a virtual fitting room presented in augmented reality (AR) view to decrease returns of textile clothing bought online. It uses an avatar of human size and shape of the customer’s body for fitting the three-dimensional models in AR view. The purpose of the article is to review the state of the art of presentation of clothing textiles in e-commerce in the world and in Poland for selling textiles online and to emphasize the problem of size matching in the context of returns.

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Application of Innovative Technology in Textile Retail for Enhanced Customer Service and Business Development

Cited by 2 publications

References 9 publications

In the practice, how does customer service ensure competitive advantage?

In the practice, how does customer service ensure competitive advantage?

State of the Art of Presentation of Clothing Textiles in E-Commerce with Size Matching Issues

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