Bosnia and Herzegovina (abbreviated BiH) has great potential for fruit production. BiH has over 1.5 million hectares of agricultural land. In addition, there are excellent climatic conditions for growing fruit. However, although there is a long tradition of fruit production in BiH, this production must be improved. This paper provides guidance on making decisions in fruit growing when there are multiple criteria. All criteria are divided into two groups: economic and technical criteria. The economic criteria are further divided into three subcriteria, namely: marketing costs, orchard construction costs and processing and transport costs. Technical criteria are divided into four subcriteria, namely: fruit, variety resistance, production characteristics and processing and transport. According to these, a multicriteria decision-making model based on linguistic values was created. In order to take advantage of these values, a fuzzy approach was applied. Using this approach, decision-making process is easier because decision making is tailored to human thinking. For the example of raising a new orchard in the area of Semberija, an evaluation of seven different varieties of pears was performed. This problem is solved by applying the method of multicriteria analysis (MCDA). To solve this research problem, the MABAC (Multi-attributive border approximation area comparison) method was used. Using the fuzzy MABAC method, the obtained results show that the Šampionka variety has the best indicators among observed varieties. In addition, the Konferans variety achieved good results, and these two varieties are the first choice for raising a new orchard of pears. The paper validates the results and performs sensitivity analysis. The contribution of this research is to develop a new model of decision making by using a new methodology that facilitates decision making on variety selection. This model and methodology provide a flexible way of making decisions in fruit growing.