“…Although there is still debate over PBM acceptance, it is crucial to understand customer demands to improve the quality of PBM and deliver similar textures and flavors that are comparable to those of animal meat products [ 24 , 79 ]. Country and region are relevant to consumers’ perceptions and motivations, due to the differences in cultures, attitudes, traditions, environments, and behaviors across the world [ 66 , 67 ]. Up till now, various surveys have been conducted about consumer acceptance of PBM in various countries, and, due to cross-cultural differences, varied responses have been recorded.…”