“…Despite many reports of commonly available fruits, such as blueberry, kiwifruit, orange and apple, on their TPC and antioxidant activity (Canterino, et al, 2012;Donno, et al, 2013a;Donno, et al, 2012;Pellegrini, Serafini, Colombi, Del Rio, Salvatore, Bianchi, & Brighenti, 2003), little information is available for currently underused fruits. Goji fruits may contain a significant amount of phytochemicals or even unique compounds that are health-promoting (Ionica, et al, 2012;Le, et al, 2007); this study showed that the analyzed quality and nutraceutical parameters of the fruits of this species are comparable to those of other common fruit species, such as as Ribes nigrum, Actinidia deliciosa, and Citrus sinensis.…”