2021
DOI: 10.53384/inbe.101261862003510
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Application of smart-phone use in food delivery operations for logistics optimization: From the perspective of consumer logistical practices

Abstract: As a result of the rapid growth of smartphones, numerous research studies have been conducted in the marketing field. Nonetheless, there has been limited research examining the impact of smartphones on consumer logistical behaviors. The purpose of this research, which is based on consumer logistics, is to acquire a better understanding of the impact of smartphone usage by adopting a case study of supermarket purchasers while they shop for food. Fiction has emerged as the preferred optimization method for forec… Show more

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