Shear‐wave velocity constitutes an important characterization parameter in terms of engineering properties. Several techniques of surface wave analysis have been widely adopted for building near‐surface 1D, or even 2D, S‐wave velocity models, but comparable 3D approaches, such as the surface wave tomography (SWT) method, are usually limited to global or regional seismological studies. Moreover, a reliable 3D subsurface imaging in a complex and noisy near‐surface environment becomes difficult when using the fully automated processing techniques that are commonly suggested for the SWT method. Here, a new strategy that is well adapted to geotechnical investigations is proposed to accomplish automatically the frequency‐dependent mapping of Rayleigh waves, both for group and phase velocity, throughout an active seismic network. The specific methodology can be implemented in both 2D and 3D active seismic data acquisition schemes involving both uniform and non‐uniform layouts of receivers. It combines the advantages of a newly created common‐midpoint (CMP) cross‐correlation (CC) analysis technique, with the precision of the travel‐time tomography method that is usually used in regional seismological studies. The main analysis is based on partitioning the different wave propagation directions, weighting the CC frequency–velocity analysis around one‐wavelength and stacking the CMP dispersion images. The tomographic inversion is applied to frequency‐dependent virtual travel‐times, produced from the azimuth‐dependent results of the specific analysis, in order to generate, as output, the local dispersion curves. The output of the proposed processing method can be interpreted with any preferred inversion algorithm for group and phase velocity, either individually or jointly. Simple synthetic tests together with a 3D seismic experiment in well‐known conditions, using standard refraction and multichannel analysis of surface waves (MASW) equipment, confirmed the effectiveness of the proposed methodology in detecting both lateral and vertical S‐wave velocity variations. A ‘construction site’ case study finally highlighted the potential of the new tool in a very difficult and noisy environment.