Application of Technology Acceptance Model (TAM) in Consumer Behavioral Intention towards Online Shopping

Abstract

Online shopping isasasas buying products or services via the internet using a computer or mobile platform. It provides a different policy and environment to both consumers and suppliers for having business activities in a digital environment than a traditional way. Some countries are highly adopted and utilizing online shopping for their day to day operations. There are some differences among countries in consumers’ buying behavior toward online shopping, which may be the reason for comfortability and reliability about the procedure and policies of digital environments. Online shopping is one of the convenient and best solutions for the busy life of today’s world. This study aims to identify those options for why users select online shopping rather than traditional shopping. The research model explained and predicted the behavioral intention and attitude towards online shopping. The convenient sampling method was used to select the sample units, and the Snowball sampling method was used to identify online shopping users. The questionnaire consists of two main sections. The first section analyzes the demographic factors related to online shopping. The second section included TAM variables. among the participants, 35(56%) were males, and 27(44%) females. The majority of 31(50%) of the online shopping users were between 25 to 30 years, and the rest (6%) were above 40 years. As expected, the experience of online shopping almost 34% of the respondents have less than ten years. Whereas the rest differ in their online shopping experience, those who used online shopping for 1-3 years stood at 31%. Moreover, 24% of the respondents have 3-5 years’ experience. Only a few respondents have more than five years’ experience. It stood for 11%. This study revealed that users comprehensively supported online shopping behavior except for four hypotheses. Thus, it could be concluded that people prefer online shopping because of their knowledge, usefulness, and attitude towards online shopping. The relation between attitude and behavioral intention is strongly positive and significant.

A meta-analysis of online travel booking services adoption: the moderating effects of national or regional economic development level and culture differences

“…Chen and Li (2020) investigated college students' online travel booking behavior and found that perceived usefulness has a significant positive impact on users' use attitudes and adoption intentions. In addition, Kariapper (2020) found that perceived usefulness significantly affected online booking attitudes. It follows that when an online mobile application can better help an individual complete a booking task, he or she will develop a more positive attitude, which will lead to higher adoption intention.…”

“…The easier the online booking procedure is to use and operate, the higher the perceived usefulness and the stronger the intention to book online (Mohamad et al, 2021). In addition, it has been demonstrated that there is a significant relationship between perceived ease of use and attitude (Kariapper, 2020). If individuals perceive the ease of using OTBS, they will have a positive attitude toward it.…”

Behavioral Intention to Use Online for Shopping in Bangladesh: A Technology Acceptance Model Analysis

“…People shop online for various reasons, the most important of which is the convenience of not having to travel to a physical store to make a purchase, the option to compare prices across numerous websites at once, the chance to escape traffic, the opportunity to save time and fuel cost (Al-Dwairi & Kamala, 2009 ). Earlier research found evidence that people’s socioeconomic status significantly impacts online shopping (Kariapper, 2021; Nawi et al, 2019; Shawon et al, 2018; Uddin & Sultana, 2015). For instance, Uddin and Sultana (2015) noted that the more money and education people have, the more they make online purchasing.…”

Online pharmacy: customer profiling

“…A study published in 2020 in India concluded that the essential factors in choosing an online pharmacy were quick service, doorstep delivery, and reduced cost of medicine, while privacy, accessible payment mode, and decreased error rate were also mentioned [14]. Knowledge, age, income, attitude toward the online media, residence, and other factors influence the level of adoption of this pharmacy channel [15,16].…”

“…Pharmacies are also considering opportunities given by the online media due to easy access to advertising activities towards lucrative segments of the population, the ability to convey customized messages using web-based tools, and a way to capitalize on competitive operational advantages, such as low prices or quick delivery [6,7,16].…”