Application of the Breastfeeding Personal Efficacy Beliefs Inventory and Acknowledgment of Barriers for Improving Breastfeeding Initiation Rates in an Urban Population

Bose, Diwata; Bauer, Callie Cox; Bernhard, Kiley A.; Baumgardner, Dennis J

doi:10.17294/2330-0698.1016

Cited by 3 publications

(2 citation statements)

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“…Similarly, we found a belief that breastfeeding was ‘cheaper’ than bottle feeding and hence should be considered financial incentive enough. This has been reported as a perceived benefit of breastfeeding in other contexts [ 81 ]. However, other commentators recognised some of the wider, and not just financial, costs and benefits of breastfeeding to mothers, and society, including impacts on maternal employment, and reduced long term healthcare costs for children.…”

Section: Discussionmentioning

confidence: 81%

Acceptability of financial incentives for breastfeeding: thematic analysis of readers’ comments to UK online news reports

Giles

Holmes

McColl

et al. 2015

BMC Pregnancy Childbirth

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BackgroundWhilst it is recommended that babies are breastfed exclusively for the first six months, many mothers do not maintain breastfeeding for this length of time. Previous research confirms that women and midwives value financial incentives for breastfeeding, but limited research has explored the wider acceptability of these interventions to the general public. This paper examines opinion towards financial incentives for breastfeeding using reader responses to UK on-line media coverage of a study undertaken in this area.MethodsThis study used netnography to undertake a thematic analysis of 3,373 reader comments posted in response to thirteen articles, published in November 2013, which reported findings from a feasibility study of financial incentives for breastfeeding. All articles were published on one of six UK news websites that achieved a monthly audience of at least five million viewers across laptop and desktop computers and mobile devices during April-May 2013.ResultsNine analytical themes were identified, with a majority view that financial incentives for breastfeeding are unacceptable. These themes cover a range of opinions: from negligent parents unable to take responsibility for their own actions; through to psychologically vulnerable members of society who should be protected from coercion and manipulation; to capable and responsible women who can, and should be allowed to, make their own decisions. Many views focused on the immediate costs of the intervention, concluding that this was something that was currently unaffordable to fund (e.g. by the NHS). Others contrasted the value of the incentive against other ‘costs’ of breastfeeding. There was some consideration of the issue of cost-effectiveness and cost-saving, where the potential future benefit from initial investment was identified. Many commenters identified that financial incentives do not address the many structural and cultural barriers to breastfeeding.ConclusionsOverall, those commenting on the on-line UK news articles viewed financial incentives for breastfeeding as unacceptable and that alternative, structural, interventions were likely to be more effective. Further consideration of how best to conduct internet-based qualitative research to elicit opinion towards public health issues is required.

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Section: Discussionmentioning

confidence: 81%

Acceptability of financial incentives for breastfeeding: thematic analysis of readers’ comments to UK online news reports

Giles

Holmes

McColl

et al. 2015

BMC Pregnancy Childbirth

View full text Add to dashboard Cite

show abstract

“…3 The findings of the second research article indicate breastfeeding confidence among women at an urban medical center does not translate into successful breastfeeding initiation. 4 Importantly, both studies suggest plans for improvement. These two issues are of concern not only to those who practice or study general medicine but to accountable care organizations, broad-ranging policy makers and individual patients.…”

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confidence: 99%

From Breast Cancer to Bedbugs -- Really?

Baumgardner¹

2014

Journal of Patient-Centered Research and Reviews

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Communicating Social Support

Peritore¹

2016

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Application of the Breastfeeding Personal Efficacy Beliefs Inventory and Acknowledgment of Barriers for Improving Breastfeeding Initiation Rates in an Urban Population

Abstract: DJ. Application of the breastfeeding personal efficacy beliefs inventory and acknowledgment of barriers for improving breastfeeding initiation rates in an urban population.

Cited by 3 publications

References 20 publications

Acceptability of financial incentives for breastfeeding: thematic analysis of readers’ comments to UK online news reports

Acceptability of financial incentives for breastfeeding: thematic analysis of readers’ comments to UK online news reports

From Breast Cancer to Bedbugs -- Really?

Communicating Social Support

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