Application of the Conversion Model to Analysis of the Determinants of Black South African Women's Smoking Lifestyles

Marks, Amy Seidel; Hofmeyr, J.D.J.; Ratheb, Eleni Eleftheriou

doi:10.1080/15245004.2000.9961114

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Social Marketing Theory1

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2005

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“…The SMT is a cyclic process, not a linear one (Glanz and Rimer, 1995). This is an important aspect of the (Francis and Taylor, 2009), increased the use of public health programs (Supplemental Food and Nutrition (SNAP) for women, infants, and children), (Bryant et al, 2001), and increased awareness of tuberculosis medicine and vaccinations (Marks and Greathead, 1994;Donovan and Henley, 2004). The present work applies the theory to dairy nutrition education.…”

Section: Social Marketing Theorymentioning

confidence: 99%

Dairy Nutrition Education: potential to motivate behavior change towards food labelling and actions towards dairy products

Schweiger

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Section: Social Marketing Theorymentioning

confidence: 99%

Dairy Nutrition Education: potential to motivate behavior change towards food labelling and actions towards dairy products

Schweiger

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The Concept of Commitment as a Basis for Social Marketing Efforts: Conversion Model as a Case

Hjelmar¹

2005

Social Marketing Quarterly

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This article examines how social marketers and researchers can concentrate social marketing efforts around a crucial mechanism in behavior change, the notion of commitment. Citizens are committed to different forms of behavior and the success of social marketing depends upon the ability to change this commitment. This is illustrated in a case study about environmentally sustainable behaviors that is analyzed using a research tool, the Conversion Model™, based on the concept of commitment.

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Application of the Conversion Model to Analysis of the Determinants of Black South African Women's Smoking Lifestyles

Cited by 2 publications

References 9 publications

Dairy Nutrition Education: potential to motivate behavior change towards food labelling and actions towards dairy products

Dairy Nutrition Education: potential to motivate behavior change towards food labelling and actions towards dairy products

The Concept of Commitment as a Basis for Social Marketing Efforts: Conversion Model as a Case

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