This paper explores the application of the theoretical method of positive design model, uses similar principles and perceptual characteristics, takes the campus cultural and creative product project of City University of Macau as the main research object, extracts the theme adjustment elements through user interviews and design positioning, combines the investigation of users' campus cultural sensibility and functional needs, establishes campus cultural characteristic elements, and manufactures the "cool points" of campus cultural and creative products, which resonates with teachers and students in the school, and designs a series of campus cultural and creative product solutions. Through this method, this paper explores the effective design practices of cultural and creative products of City University of Macao in meeting users' personalized consumption needs and enhancing individuals' subjective wellbeing, and sorts out the design process, in order to provide new ideas and methods for the design of cultural and creative products on campus.