This paper's goal is to investigate if a gob-side entry retention technique combined with a surrounding rock support system is feasible in three soft coal seams. Field engineering confirmed the results of numerical simulation tests and similar simulation tests, which were conducted in accordance with the actual geological conditions of Zhaojiazhai Mine. The following conclusions are reached after studying the technology and process parameter of the gob-side entry retaining in three soft coal seams in conjunction with theoretical calculations: the coal seam of Zhaojiazhai Coal Mine's 12 209 working face is a part of the soft coal seam, and its loose circle is approximately 1.8 m. The expansion roadway size is 3.5 m, and the potential loose circle range is 1.32 m, according to the same model and numerical simulation test. The support scheme after the expansion of the road working face is determined to be the “anchor rod + anchor cable + hydraulic lifting shed” support method. Furthermore, this article suggests a building method for the reinforcement and enlargement of gob-side entry retaining in three-soft thick coal seam by theoretical analysis and numerical simulation. Roadway shotcrete, advance grouting, building of a large deformation anchor cable and continuous resistance, single column lifting shed, hydraulic lifting shed, and roadway enlargement in advance are all steps in the procedure. Furthermore, an analysis is conducted on the deformation features of the surrounding rock in gob-side entry retention. The study highlights the significance of actively supporting the surrounding rock, fortifying the roof support, guaranteeing the stiffness compatibility between the shoulder filling body and the surrounding rock on the roof, boosting the wall's strength and stability, and enhancing the roadway's stability.